Best Practices for Amazon SEO
Optimizing your Amazon listings for Amazon SEO is a multi-step process that requires you to perform thorough keyword research and update your listings to reflect these keywords. If done correctly, this can help propel your products rankings through Amazon product listings, helping shoppers to discover your products and ultimately increase your sales. While this sounds really simple, the reality is that Amazon SEO is a complex process that is akin to SEO for Google, although you are not performing changes to a website.
The difference between Amazon SEO and Google SEO is that with Amazon SEO, each listing is operating on a similar playing field, as they are all hosted on the same platform. As such, they just need to be optimized for keywords, click-through rate and user experience in order to rank well against the completion. With that in mind, here are the things that you need to do to perform well on Amazon search.
Optimize for the Correct Keywords
When getting started with Amazon SEO, you need to make sure that you have an idea of the keywords that you want your products to rank for. To do this, you will want to do some research and see what search terms your competitors are ranking for. Once you are able to determine this, you will want to see what keywords have a high search volume and a low keyword difficulty relative to the volume of the keyword. In essence, you are looking for good value keywords to optimize your product listings for.
To do this, you can use an Amazon keyword research tool in order to best facilitate this process. Doing so will help also help you to identity which markets your products have the potential to rank in, such as the US and various countries in Europe where Amazon is widely available.
Optimize Your Listing with Concise Copy and High Quality Photos
Once you’re aware of what keywords to best optimize your listing for, you’ll need to make sure that you use high qualities and concise copy to promote your product listings. When writing the copy, make sure that use the keyword several times within the listing, including in the product title. Otherwise there is no way for Amazon to determine that you are attempting to rank your listing for that keyword. Additionally, when using images, make sure that they are both high quality and that they are focused around the keyword. This will help to improve your click-through rate, and will thus help you increase your sales.
Finally, make sure that your Amazon listing are optimized for user experience and that they are easily navigable and have plenty of positive reviewers for customers to peruse. This will help customers make an informed choice about your products, and in turn will show Amazon that your product is relevant to the types of products that shoppers are looking for when searching for the particularly keywords you have optimized your product listings toward.
Following the above tips will help immensely when looking to optimize your product listings for Amazon SEO. Once you implement these, you will notice how quickly your products start to rank for the search terms that you want them to be ranking for. Soon enough, you’ll have more customers than you’ll know what to do with.