BrainRank, the Beginning of the AI Revolution in SEO
BrainRank isn’t something new — unless you consider anything that was introduced in the past five years new, then it is. Artificial intelligence has been around about the same amount of time, but it’s only been in recent months that the technology has been getting as much exposure in the tech world. AI applications in the consumer market have been most prominently seen in smartphones, where the tech is used to help improve the quality of the pictures that smartphone cameras take — as is the case with the latest Pixel phones from Google.
But that’s not all AI is capable of. In recent months, it has been used as a means for cars to function autonomously, albeit experimentally. The concept of the smart home is coming closer to fruition as smart assistants such as the Google Assistant get even smarter and more capable.
However, it’s often overlooked that artificial intelligence has been part of our daily lives since 2016 in the form of BrainRank. This is essentially an AI that adjusts search results according to your behavior, thus giving you more relevant search results. And the amazing part is that BrainRank delivers these personalized search results to billions of people who are simultaneously searching the Internet.
See, in every search made, there’s always a context, and it’s this aspect of the search that AI uses to retrieve the best possible results for a particular search query from a specific individual. Our behavior is observed in the way we use our phones and computers. The data is gathered from the apps we use and the searches we make, and a context is formed from there.
“Why is this search being conducted now? What are the motives? Does the individual intend to make a purchase? What type of information is the user looking for?”
BrainRank uses a combination of an advanced understanding of language semantics and a plethora of mathematical processes to constantly learn from the user. This allows it to update itself over the course of time to retrieve better, more relevant (to the user) results. So, it is in this regard that the program learns. This is in stark contrast to simply running predetermined responses for each scenario, which is a whole lot of work to input manually. This also frees up valuable human resources since the program doesn’t require any human interference for it to make the necessary adjustments to its search methods.
BrainRank is definitely one of the best applications of artificial intelligence as far as SEO goes, as it has surely made a positive impact on user experience because of the more relevant search results that have been retrieved. The beauty of it all is that it can only keep improving with each time that it’s being used.
This also makes it easier for the search engine to weed out websites that employ black hat SEO methods, thereby adding to the reliability of the Internet as a source of information. And all this is happening even as this article is written. SEO is not a simple task to take on — it requires a competent mastery of its concepts. If you want to learn more about SEO, then Digital Monopoly is one site you should definitely check out.