how local seo better rank website
It has already been established that Search Engine Optimization (SEO) is essential for better ranking of your website. The growing number of smartphone users and the corresponding location-based searches now call for local SEO to boot your business locally. Google has already realized the impact of location specific searches, and therefore, whenever a user searches for a business near them, it now shows them only three of the most popular businesses owing to the small screen size of smartphones; earlier it showed seven popular businesses. It is thus not surprising that these days 46% of Google search results have a ‘local intent’. So, if you’re wondering how to get your business more exposure locally, read on.

Every business, whether local or global, needs to employ local SEO agency services to boost its visibility locally. Local SEO is an effective way to attract more traffic to your website because it is responsive to a user’s current location. It will help you promote your products and services to local consumers and secure a better rank for your website.

How to rank well in local search?

You’ll probably be wondering how to actually achieve a strong consumer base with the help of local SEO services. All you need is to focus on the following three core elements of local search ranking:

  • Proximity: Closeness of your business to the searcher.
  • Relevance: Relevance of your products and services to the search query.
  • Prominence: What consumers think of your products or services

How a local SEO can enhance your website’s traffic?

local seo marketing
A proper implementation of local SEO makes your website stronger in many ways.

  • Local SEO marketing is highly targeted and timely. With local SEO tactics you can better position your website to assist local customers.
  • Local SEO has the highest conversion levels. By getting your website listed on quality online directories, you can convert every 1 of 2 leads into an actual customer.
  • Local SEO tactics cover internet access on computers as well as smartphones so that you never miss a potential customer.
  • Local SEO results in higher return on investment, making it efficient and cost-effective.

NAP citations, Reviews and Google My Business

Many local SEO opportunities are free. List your website on Google My Business and Bing Places for Business for free promotion of your business. So far, less than 50% of businesses are listed on Google My Business. Such local SEO tactics will open the door for you to race ahead of your competitors and gain new customers.

local seo citation reviews
More than 90% of adult consumers trust online reviews such as personal recommendations. This is also a reason why local SEO services matter. A local SEO agency will enhance your website’s reputation and attract hundreds of new customers.

Local customers rely on your website to find information about your business. If your website is unavailable on local search results, it is going to hamper your customer base. Implementing local SEO strategies will enhance your business’s presence on the internet for attracting future customers.

These are some of the local SEO strategies that you need to implement. However, local search trends are dynamic and change with time. At Envigo Ltd., we make sure to stay abreast of the latest search trends and marketing tactics. Our local SEO services in London ensure that businesses always stay one step ahead of their competitors.

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