Important Things to Remember When Doing Local SEO Work
When you are improving SEO for local business people, a different set of tactics must be employed then if you were working with a website owner.
In this article, we will share some important things to remember when taking on a local SEO project.
1) Citation building is key
Of all the local SEO strategies out there, there are none that are more important than citation building. Simply put, a citation is the address and contact information of a business, which is published in various places on the web.
These can commonly be found on sites such as Yellow Pages and on Google, but there are more platforms that you should actively seek out if you want your client to rank on top of the local listings for their niche.
To make this easier, there are plenty of citation building services out there, but if you are looking to do this yourself, be sure to contact local blogs, check to see if their address is correct on Yellow Pages and on review sites like Yelp, and contact industry-specific directories to ensure that your client’s listing is included on their web page.
2) Convince your client to make a website for their business
Even in 2016, there are many small businesses in your community that still do not have a website. For example, there are many trade-based businesses such as plumbers and electricians that have built a career based on referrals, handshakes, and their placement in the physical Yellow Pages.
However, even they may have noted a drop-off in their business, as an increasing percentage of their target market has come to rely on the internet to find the best professional for their needs.
As a result of this, more of these self-made tradespeople have sought out the services of local SEO professionals in an attempt to make better use of ‘this internet thing’.
While you can use citation building to help shore up the placement of their listing in Google or Bing search, you should attempt to convince them to build a website for their business.
This will help them stand out from their contemporaries, as not only will they rank high on the first page, but it will also give them the platform to articulate exactly what they do, as well as granting them the opportunity to build a brand.
3) Actively manage your reputation on popular rating sites
When it comes to comparing one business to another, more consumers are turning to rating sites such as Yelp to help make buying decisions.
As a result of this development, local SEO professionals should make it a top priority to teach their clients how to actively manage their reputation on these web platforms.
Even one bad review can negatively affect business, so it is vital that SEO consultants convince their customers to respond to complaints in a timely yet tactful fashion.