structure your website for seo purposes

Those new to the world of running a website likely have not heard of SEO before. What is SEO? SEA stands for search engine optimization, which leads to a website’s page ranking and the number of potential customers that find the website through simple internet searches. Those who want lots of customers to find their website through organic internet searches need to focus on their SEO.

Start with the Homepage

The main page of a website is known as the homepage. The homepage is the landing page for anyone who goes to the site. From the homepage, a person can navigate to other areas of the website. Check out Symmetric for quality custom-built websites and effective SEO strategies and services.

The most important pages of a website should be linked from the website’s homepage. A website should feel like a well-organized pyramid, with the homepage being the little piece at the top. The homepage needs to be clean, clutter-free, functional, and informative. The following are some great tips for structuring the home page of a website:

  • Add a logo for branding on the top left side of the page.
  • The title of the page needs to include the brand name.
  • The home page should include a clear call to action for website visitors.
  • Keep links on the homepage simple, and only include those that are needed.
  • Include social media buttons and contact information on the page.
  • Add a search bar so customers can quickly find what they are looking for.

Work on Category Sections

From the homepage, there should be a list of categories that a customer can visit. Category sections are the pieces on the website pyramid that fit under the homepage. If a person ends up with too many categories, they may want to have a few large categories that break down into smaller subcategories. Why are categories important when it comes to SEO? Adding categories to pages helps internet search engines make sense of the pages on the website.

Tags are an Index for Websites

Improve website SEO by adding tags to the website pages. Categories are like the table of contents for the website, and tags are needed to do the job of the index. Please don’t go crazy with tags, and try to use them twice per page. Ensure that the tags and the pages work together and make sense, or website users are likely to get confused.

Don’t Forget to Blog

A blog section full of helpful posts can help websites rank higher with internet search engines. The higher the page ranks, the closer it will be to the first page a person sees when they type something into their favorite search engine. Keep blog posts relevant, factual, organized, and focus on contextual internal linking.

What is contextual internal linking? This is the process of using keywords in a blog post to link to order pages of the website. This linking process is great for a website’s SEO.

Those new to the world of website design can learn a lot about SEO from the information above. SEO is constantly changing and evolving, so be sure to keep up to date with the latest news and tips on the subject. When done correctly, a person can have their website show up on the front pages of search engines, which is the ultimate goal.

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