Top Reasons to Avoid Black Hat SEO Tactics
Google once famously declared that webmasters should worry less about SEO and more about constantly providing their audience with relevant and engaging content. This is sound advice, but it’s also natural to think about your website’s loading speeds, navigational ease, the way the copy is presented with keywords, and the number of outbound links, among others. Professional SEO services in Montreal and other major cities monitor these factors because they do, in fact, affect your website SEO.
The problem with obsessing over the more technical aspects of SEO is that you may be tempted to prioritize gaming the system over actually providing useful content. Once your priorities have shifted, you may then be enticed into using back hat tactics for SEO.
These are the tactics that search engines like Google frown upon, as they’re essentially about cheating the search engine in order to rank highly on the search words and phrases you want. You didn’t get to the top of the rankings by providing info that the search engine user wants (which is what search engines are supposed to do in the first place). Instead, you use tactics like keyword stuffing, sneaky redirects, and link buying to help your site get to the top.
Now you perhaps may still continue with these tactics even if it is pointed out that they are unethical. But you really should reconsider, as you may face terrible consequences.
Here are some practical reasons as to why it’s better to avoid black hat SEO tactics despite the apparent benefits they offer:
You Will Get Caught More Quickly Than You Think
This is probably the most important reason to avoid black hat tactics. It’s like robbing a bank when the police will catch you soon after. There simply is no profit in the venture. And when you know that you will get caught, doing the crime just doesn’t make sense.
You have to understand what kind of resources a search engine like Google has to fight against black hat tactics. They’ve been in the top of the Internet industry because of their expertise, and now they’ve had a lot of history, tools, and smart people in the fight against black hat operators. You just won’t win.
Black Hat Tactics Can Lead to a Low-Quality Website
When you’ve pretty much ignored the importance of providing relevant content for your audience, the quality of your content naturally suffers. After all, you no longer bother to do research on which topics to blog about, and you don’t care about good writing and attractive photos to feature on your website.
This will then mean that your previous loyal website visitors will abandon your website, and the new visitors you do attract with your black hat tactics won’t stay long. Why should they bother with your poor quality site?
Some black hat tactics even directly lead to a terrible website. Consider the use of keyword stuffing, such as:
Visit our Montreal dental clinic, which is the best in the whole city of Montreal. If you live in Montreal, then our Montreal dental clinic is the only dental clinic in Montreal for you.
Now does that look any good to you? Your brand image suffers because viewers will associate it with such lousy content.
The Search Engine May De-Index Your Website
Once you’re caught with your hand in the cookie jar, the search engine will no longer list your website in their search engine results. That will prevent hundreds or even thousands of people from finding your website through the search engine. Is your business ready to lose that many potential customers? It may also take a while for your website to get back into Google’s good graces.
Basically, your brand and your business stand to lose a lot, while you gain very little in the short term. Even if you don’t care about ethics, you should care about your revenues—and you stand to lose a lot of money with black hat tactics.