What Do Brisbane SEO Companies Offer?
Being offline in today’s world is the same as not existing. You become a ghost. Everyone has a social media profile. Even if they don’t post regularly, at least you know they’re online. They might leave a like on one of your posts, but that still sends the signal they aren’t off the grid.
On the other hand, everyone has a hard time remembering people who don’t have a social media account, at least if they aren’t our grandparents. However, it’s become so easy to make a profile that even our grandparents have one. Click on this link to read more.
Now you might be asking yourself, “How does all of this relate to business?” Well, it’s simple. If you’re a person who owns a small business and you aren’t online, how do you expect to get more customers, sales, visibility, and people entering your store?
If someone searches for your restaurant online, and it’s nowhere to be found, the chances of them coming in are marginally thin. No one want’s to risk going to a place that’s never been reviewed. Being present online is what it’s all about nowadays.
But if you just do what everybody else is doing, how can you expect better results than theirs. That’s where SEO companies come into play. They come with a lot of benefits, and their help could bring you in a lot of customers, both short term and long term.
Higher close rates
The cool thing about transferring businesses online is that everything can be measured. This also brings in the need for a lot of math, especially statistics. Statistics show that the close rates that come from SEO are around 14 percent, while general outbound close rates are a minuscule 1.7 percent.
What does that mean exactly? We’ll resort to the restaurant analogy again. Let’s say you have a hostess out on the street handing out flyers to people who are walking around. That’s classified as outbound marketing. The people are only walking on the road, and you have no idea what they’re looking for.
They could want ice cream, maybe they want to buy a new shirt, or they might want to eat something. The unknown factor is pretty decisive in this scenario, since the audience is pretty diverse, and everyone’s out for a different thing. If the hostess hands out a hundred flyers, only two people will come in. That’s what statistics show.
On the other hand, let’s say you tried a different approach. If you paid more attention to optimizing your page, as well as your Google rankings, 14 people would come to grab a bite. You can read more about why this happens at rapidseoexpert.com, they have a lot of great info. The reason is simple.
Everyone is using their phones to find the best restaurant when they’re going to a town they’ve never been to. If your business is at the top, and it has the most positive feedback, no one will decide to go into another place. Profits will be booming, and the place will be packed every day.
Higher conversion rates
If you’re familiar with the inbound marketing methodology, you should know that people get accustomed to your brand over time. How does that happen? Let’s say you’re looking for some info online about headphones.
You type in your question in the Google search bar, and you get some results. You read some of the headlines, and you open the first link. Everything you read makes sense, and the article provides a lot of useful information. Then you close the tab, and you go on with your day.
A week later, you have another question, and the same page pops up first, even though it’s not the same questions. You start thinking to yourself that the people who own the page really understand headphones. A bit of time passes, and you want to buy a pair of your own.
As you type for the best headphones on the market, the page that you read from multiple times shows up first again. They have their own brand, and they have the same quality as other more popular brands, but they’re much cheaper. In a split second, you know what you’re going to order, and that’s going to be the ones that the owners of the page manufactured.
That’s the essence of an inbound sale. You get visitors to your page, and they don’t know anything about your brand. After spending some time on your website, they understand that you have a lot of content, and you’re one of the best in your area. Soon, when the time comes to make a purchasing decision, all those visitors that turned into leads become satisfied customers.
SEO lowers costs
The inbound leads that you get from search engine optimization could lower your costs by 60 percent or more. If you’re a business that still relies on outbound lead generation, now would be a great time to switch to an inbound one.
With the pandemic still roaming around, everyone is mostly online, and it will be a great way to reach an audience that has a ton of untapped potential. Instead of buying a billboard in the middle of the city on a busy street, try placing an ad on Google.
People that click on it should have some kind of discount when they go on your page, and that will create a world of difference in your profits. Target specific keywords that contain phrases like “buy,” “for sale,” and “the best.” You can also set the location to an audience that’s close to you.
This means that people in the same geographical area as your store will see your business first. You should know that around 80 percent of all shoppers do their research before they go into a store. That’s a lot of people that you’ll be missing if you don’t focus on the inbound methodology at all.
If you start right not, it will be challenging at first, but as time goes by, you’ll gain more credibility. It will be one of the best investments for your company.
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