Why is it So Important to Engage in Local SEO?
It seems as if everybody is talking about something new in the world of internet these days. The hype is known as local search engine optimization, or local SEO. Suddenly, businesses are trying to promote their geographical location, using things like Bing Local, Yahoo Local and Google My Business listing. Because local SEO is becoming so popular, there are also many companies that offer local SEO services that are actually completely pointless, and many businesses have been left disappointed by paying for something cheap, but not seeing any results.
By now, everybody knows that it is vital for businesses to get online. It doesn’t matter whether you are a small mom and pop store or a huge multinational corporation. The website is your brochure, your customer services and your brand.
However, you may have realized that more is now needed than just a brilliantly designed website with fantastic copy on it. After all, this is not what will attract your customers. Instead, it is what keeps your customers. You need to make sure, therefore, that you are found first and this is what SEO does. Local SEO, meanwhile, is making sure that you are found by people who are actually in your geographical area.
When you first started your business, you did everything you could to make sure you got noticed, right? Local SEO is basically the same. However, instead of using various printed media efforts, you now use the online world to get ahead of your competition. Your website, however, is a lot more than a piece of printed media. You can’t just place a copy of a flyer online and hope that this is enough. Rather, you need to turn it into something interactive as well.
Too many businesses are missing out on a huge amount of customers because they still don’t get the internet right. They forget that it is a two-pronged approach of attracting customers and keeping customers. If you don’t do both, you may as well not do either. It is also for this reason that many local SEO companies also offer website design services, because the two go hand in hand.
Local SEO is designed to make sure people in your geographical area notice you. You may not think this is important if your business operates fully online, but you would be wrong. Yes, if you operate as an online business only, you also have to engage in national and global SEO efforts. However, more and more people specifically want to shop locally, so you also need to make sure you perform local optimization.
What is your marketing and advertising budget like at the minute? You will probably spend a whole lot on printed press, promotional materials and more right? While this is something that you should continue, make sure you also invest in your local search engine optimization efforts, because that is where you could potentially see a huge return on investment by attracting loyal, paying customers.