YouTube Video SEO Tactics That Work in 2017
Just like Google and other search engines, video sharing platforms are constantly changing their algorithms. These changes are made for one reason: to deliver a better viewing experience to the users. Some changes are easier to understand while others require content creators to work harder in getting their videos the right exposure.
Since video marketing is very popular these days, there are more creators to compete against to stay ahead of the market, so here are some of the best video SEO tactics that will boost your exposure on YouTube.
Clever Integration of Keywords
It is no longer necessary to stuff keywords into the title of the videos. In fact, YouTube is starting to penalize videos that use this old tactic to gain views and exposure. Your video title needs to be relevant to the content you’re actually sharing. Sure, clickbait titles work at times, but it won’t be long before users start to pick up on it and be skeptical when seeing your videos; you definitely don’t want that.
Clever integration of keywords is actually much more effective. Start by taking the time to create a closed caption for the video, even when one isn’t necessary. In some cases, YouTube will automatically create a closed caption for you. The CC will allow YouTube’s crawlers to understand the video better.
Add a video description that matches the content too. A lot of content creators still use a template video description – usually a gear list and social media links – for all videos. You can gain better traction by actually writing a relevant description.
Next, add 10 to 12 relevant tags to the video.
Use Tags to Your Advantage
There are actually ways to use tags to help boost video exposure on YouTube. The students and experts behind the online master of information degree at Rutgers Online did some A/B testing on the use of tags and found a number of interesting things you can integrate into your YouTube SEO routine.
First, tags that match search keywords will actually allow your videos to rank high in search results. To make it even better, YouTube now ignore the number of subscribers and views when ranking videos. It uses Minutes Watched as the more important metric. This means you can outrank videos from bigger channels with good content and the right set of tags.
The same online MLIS program also revealed ways to maintain high exposure by evaluating the tags you use and making the necessary changes. After all, SEO is always a continuous effort and not a one-time thing.
Focus on the Content
In the previous part, I’ve mentioned how Minutes Watched is currently being used as one of the primary metrics. The number of views you get isn’t enough; you need to make sure viewers watch enough of your videos to earn more Minutes Watched numbers.
At the end of the day, the best way to keep viewers watching is by producing contents they actually love and enjoy. Invest time and resources towards making great videos, apply the SEO tactics we’ve discussed earlier, and watch as your channel grows faster than ever.