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SEO and Business

Business

ExpoMarketing Overview

ExpoMarketing is a private Event Services Company specializing in booth, creative agency and marketing. Its headquarters are based in Tustin, California. Founded in 1991, the company provides quality and unmatched categories of trade show booths accompanied by flexible displays, which guarantee clients business growth over time. ExpoMarketing comprises of a…Continue Reading→
Business

Assessment Centres: Why Should Your Organization Use this tool for recruitment?

The way you always believe in what you see rather than what you assume or hear; in recruitment too it is better to see the skills in actions. The point is just because the resume tells you that the candidates…
Business

Avoid Firefighting in your Business and Tackle Root Cause

When you are working in a business and come across issues, it is so much easier just to fix the issue in isolation (as it is normally quick to do) but fixing it at root cause could be more time…
Search Engines

6 Reasons Why Article Directories Can Hurt Your Search Engine Rankings

If you are in the business of Marketing, you have most likely heard of article directories. Article directories are websites that contain a mass amount of articles on various subjects to be hosted as a sort of “content farm”. While…
Business

How to Build an ADA Compliant Website and How Your Business Could Suffer If You Ignore It

The federal ADA or Americans With Disabilities Act requires most businesses to make reasonable accommodations to disabled individuals, including measures like wheelchair accessibility, the usage of Braille, and access for service animals. Along with such physical considerations, part of the…
Business

Why You Should be Using an SEO Tool to Monitor Your Business

There can be no doubt the SEO (search engine optimisation) is here to stay.  And it should be as not only is this method needed to be part of your digital marketing strategy, but it’s also a great tool to…
Business

A Structured Way to Close a Sale: 6 Essential Components of a Sales Funnel

When you’re thinking of sales pipelines and funnels, it helps to know a little about plumbing. For starters, pipelines are horizontal, and funnels are vertical. The pipeline is a series of activities a sales rep makes happen to bring someone…
Business

4 Benefits of Using a Marketing Proposal Template

Intro In any kind of client-facing work, business owners and managing staff necessarily spend a lot of time acquiring new business — in other words, answering CFP’s (Call for Proposals), sending cold emails, and generally trying to strike up new…
Business

Amazon Web Services: What Exactly Is It and How Can It Help Your Business?

We are all trying to get by in the world. Some simply try harder than others. Others simply do it better than some. That is an undeniable fact. And while it’s not correct to simply chalk it up to something…
Business

Social Media Marketing Mistakes That Have to Be Avoided at All Costs

Social media marketing is nowadays a necessity for every single business that wants new clients. It is needed for corporations and for small businesses. Unfortunately, this does not mean that you can simply post something online and expect success. Social…
Business

Registering a Trademark? Make Sure to Get Professional Help

The benefits of registering a trademark are well known: not only does registration give you legal ownership of the trademark, it also makes it possible to license your trademark to other individuals and organizations who may want to use it.…
Business

3 Ways to Leverage Cloud Computing in 2019

By this stage, almost every business in the country uses business solutions and systems running in the cloud as part of their operational workflows. Cloud solutions are the norm and businesses are benefiting a lot from both the expanded availability…
Search Engines

How Bridging Local SEO Agency Services Will Make Your Website Strong

It has already been established that Search Engine Optimization (SEO) is essential for better ranking of your website. The growing number of smartphone users and the corresponding location-based searches now call for local SEO to boot your business locally. Google…
Business

5 Reasons Why AI-Powered Sales CRM Software is Changing the Game

CRM (Customer Relationship Management) is an important part of any business. Try to run a business without keeping your customers happy and looked after, and you won’t last long at all. In fact, it’s been estimated that poor customer service…
Business

5 Free Strategies to Step up Your Marketing and Make a Name in Your Industry

Looking to make moves and stake your claim in your industry but have no idea what to do next? Hey, we’ve all been there. Conventional wisdom tells us that we need to launch some sort of insane product or break…
Business

Why Online Marketing Is the Key to Building More Business This Year

If you want to reach bigger goals for your business this year, it's time to get serious about your marketing and advertising plans. Online marketing gives you the best results for nearly all industries, but you've got to do it…
Business

What Can the SEO Specialists Offer Your Business?

Nоwаdауѕ, thе оnlіnе market іѕ nоt a vеrу frіеndlу рlасе tо bе, аnd a quick glance саn еаѕіlу rеvеаl thе high lеvеlѕ оf соmреtіtіvеnеѕѕ bеtwееn соmраnіеѕ іn thе ѕаmе оr аt lеаѕt ѕіmіlаr niches. It gоеѕ wіthоut ѕауіng thаt thе…
Business

How to Use Cognitive Biases in E-Commerce

The idea of cognitive biases was first introduced in a 1972 research by Daniel Kahneman and Amos Tversky. A cognitive bias is a systematic error in the thought process which affects the judgment and decisions of a person. To simply…
Business

Moving Offices? Don’t Skip This One Important Step

Between packing up office supplies, designing floor plans, and managing how workflow will continue through the move, there is a lot to keep track of when moving your business to a new location. But while these activities can take up…
Business

Why Businesses Are Shifting from Outbound to Inbound Marketing Strategies

With the rise of the internet and online shopping, consumers are becoming more and more conscious about their purchasing decisions. Given increasingly saturated markets, it’s not hard to see why. Most consumers aren’t as easily swayed by traditional advertising as…
Business

The 2018 Guide To Pursuing a Full Agile Software Lifecycle

Outsourcing the software development process is something nearly 53 percent of small businesses have claimed to do. While outsourcing can help to reduce the work your business has to do, it can also be very costly. Rather than letting a…
Business

Three Ways to Streamline IT Support in Your E-Commerce Store

To say that e-commerce has truly exploded in the last decade can seem like a huge understatement. While impossible to nail down the exact number, it is estimated that there are between two and three million e-commerce companies around the…
Business

How to Work with an Influencer on Your Marketing Strategy

As a business owner, you’ve worked hard to get your business where it needs to be today. You’ve employed all the best tactics to hire a great team (fire fast, hire slowly), have invested in the right leave management solutions…
Business

Setting up a Content Marketing Strategy

B2B marketing professionals use content marketing, but few understand that there are major differences between effective B2B and B2C content marketing strategies. Churning out boring information is out; a B2B marketer has to be innovative to get the attention of…
Business

What Are the Top 5 Challenges Faced by Today’s IT Industry?

The IT world is in a position which it has never been in before. Business is booming, and IT is such a dominant part of society, in some ways, there’s really no escaping it. Of course, this is great for…
Business

Small Business Marketing Types to Consider

Small business owners spend so much time trying to find new ways to increase customer base. This is normally done through marketing, which is both stressful and a lot of fun. The problem with marketing is there are countless marketing…
Search Engines

How to Rank Higher – On-Page and Off-Page Techniques

As the optimization for website visibility has changed and developed over the years, so have the methods by which you’re able to shoot up Google’s rankings. Ordinarily, SEO is seen as an on-page pursuit, making changes to the structure, content…
Business

Showing Your Taste – What Goes Into Opening a Luxury Cafe

Cafes are the heart and soul of any city. It’s where you easily spend half a Sunday with friends, go on dates, have an interview, or simply unwind with a great book. But for those wanting to open their own…
Business

Affiliate Marketing Processes That You Should Be Outsourcing and Why

The digital age is characterized by an increased dependency on technology and the systems that we’ve built upon it. Gone are the days when profit can only be made through the production of goods and through the provision of services.…
Business

4 Reasons Your Business Needs A Website

If you run a small business and you don’t have a website, you are missing out on potentially many thousands of dollars’ worth of income, plus you simply won’t be able to grow your business in the way that you…
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