3 Ways to Boost Your Company’s Presence on Facebook
We have just entered 2018. There are many things that have changed, but one thing that remains is the gold mine for marketing that Facebook has become. Facebook boasts 2 billion users worldwide. That is almost 30% of the world’s population that owns a Facebook account.
So, just by joining the world’s largest social media site, you can advertise to a third of the world almost instantaneously. That said, this tactic doesn’t work for everyone. Some businesses, like Walmart, have great success marketing to customers through social media.
Others, for one reason or another, just can’t seem to get the hang of it. If yours happens to be one of the latter companies, below are some suggestions that might put you on the radar of more Facebook users.
This is the initial obstacle when breaking into social media to market your company. You need to build a page that not only gets their attention but entices them to keep looking and reading about what you have to offer. The first thing potential customers will see is your profile picture.
Make sure that it is eye-popping enough to grab their attention. Too little pop and they will scroll on by. Too much and they may view your company in a fake drama-producing light. The next thing you need to attend to is making your page interactive.
Since most users are visually oriented, posting paragraph after paragraph will only bore them. They will not be back. Post videos, pictures, and comics that convey what your company is about and what you have to offer to the world. The more you engage their senses, the longer they stay to explore.
How many times, as a kid, did your parents lecture you on how to make friends? If you want to make new friends, you have to reach out and talk to them. Facebook is a SOCIAL media site. Get involved with users. This doesn’t mean stalk everyone and send them personal messages every day.
That could reach criminal levels of insanity and will only accomplish the opposite of what you are trying to do. Look around. Is there a cause that your company could invest in and help out? Can you offer help keeping users safe on weather-beaten roads?
Maybe you can donate some of your product to a school that could use the extra help. Get involved with this community. Show users that you are on their team and that you are there not only to sell your product or service but to help their families grow and live an easier life.
Buy, Sale, and Trade
Another perk of owning a Facebook page is the access you have to buy, sale, and trade sites. These sites are use by the local neighborhood to buy, sale, and trade objects of value. It’s like an online yard sale. They are also perfect for advertising your business to the masses.
This target audience is already on that particular page with business in mind. Presenting them a more lucrative alternative to buying Joe’s old tires might catch their eye as they scroll through. If the page administrator allows it, take advantage of it.
Facebook can be a marketing paradise if you know how to manage the opportunity. Follow the advice above and watch your bottom line grow.