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Success Stories Behind the World’s Biggest Brands

InspirationsWhat makes the difference between a mediocre and an unforgettable brand? We know it’s not always having the superior product, as Pepsi generally outperforms Coca-Cola in blind taste tests, yet Coca-Cola is by far the more memorable brand. It’s also not availability, otherwise mainstream vodkas like Smirnoff and Absolut wouldn’t be intimidated by independent craft distilleries. What drives consumers to…

Tech Giant Apple is now The World Top Brand

ReviewsThe tech giant Apple has ousted Coca-Cola to become the world’s number one brand. According to Interbrand, Apple’s brand value is worth US$98.3 billion, with Google coming in second with a value of US$93.3 billion—Coca-Cola is now third with US$79.2 billion. Interbrand evaluates brands on three criterion, using the company’s influence in consumer choices, its financial performance, as well as…
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