Incorporating Your Branding into Your Website
When building a website it is easy to purely focus on the functionality you require. Building a website without a designer involved is a little like building a house without using an architect. Of course, your web developer will likely be familiar with delivering a good overall layout design and your new site will display perfectly on all given devices,…Creative Numeric Typography Logo Inspirations
Logo is the most essential part of branding, without a recognizable and unique logo, your business's branding will destined to fail. Before consumers using your product, the first impression they will look into is the 'product' logo or branding. Why you might ask? It is what will embed into their thought about the product they're going to use and purchase.…Success Stories Behind the World’s Biggest Brands
What makes the difference between a mediocre and an unforgettable brand? We know it’s not always having the superior product, as Pepsi generally outperforms Coca-Cola in blind taste tests, yet Coca-Cola is by far the more memorable brand. It’s also not availability, otherwise mainstream vodkas like Smirnoff and Absolut wouldn’t be intimidated by independent craft distilleries. What drives consumers to…Tech Giant Apple is now The World Top Brand
The tech giant Apple has ousted Coca-Cola to become the world’s number one brand. According to Interbrand, Apple’s brand value is worth US$98.3 billion, with Google coming in second with a value of US$93.3 billion—Coca-Cola is now third with US$79.2 billion. Interbrand evaluates brands on three criterion, using the company’s influence in consumer choices, its financial performance, as well as…