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Setting up a Content Marketing Strategy

BusinessB2B marketing professionals use content marketing, but few understand that there are major differences between effective B2B and B2C content marketing strategies. Churning out boring information is out; a B2B marketer has to be innovative to get the attention of his or her target audience. Define your ideal customer profile based on what type of company is the most profitable…

4 Ways to Grow Your Audience Base as a Startup

BusinessIf you have just established your very own business startup, congratulations! You can count yourself as one of many people who are making a big difference. After all, startups are driving innovation. Being led by creative and business-minded individuals such as yourself, startups are slowly changing whole lifestyle with each innovative product or service they create. Still, the fact that…
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