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How to Create Great Newsletters with an Email Marketing Tool?

MarketingIt has proved to be one of digital marketing’s most efficient tools, despite people thinking it had already become obsolete. The ease of communication it offers is valued by more and more companies everyday, although some of them may still not know how to use it properly. Lastly, despite still being considered spam by some people, its users couldn’t be…

Website Mistakes Law Firms Need to Avoid

Web DevelopmentThere are over 1.3 million attorneys in the US alone so it is now more important than ever for a law firm to have a really strong online presence. It needs to be said that most searches start online so it is vital to outperform the competition. The website needs to be outstanding but most law firm sites are not…

How to Use Cognitive Biases in E-Commerce

BusinessThe idea of cognitive biases was first introduced in a 1972 research by Daniel Kahneman and Amos Tversky. A cognitive bias is a systematic error in the thought process which affects the judgment and decisions of a person. To simply put it, your brain is working against you! Yes, your brain has a mind of its own, and it refuses…

Unyielding Reliability: 4 Expert Tips on How to Choose a Web Host

Web HostingThe world is moving fast and probably, by 2020, most people will have moved online to make their money. That is why people are now understanding the value of developing a website. The problem is that most people don’t know which web hosting companies to go for. In fact, when you visit most sites, you’ll see ads advertising web hosting…

Realistic Ways to Make Money from an App

InspirationsDo you know just how much time people spend on their mobile devices each day? You may be surprised by the answer. According to data cited by Buildfire blogger Ian Blair, today’s user spends more than 2 hours and 50 minutes on their mobile device each day. That’s obviously a huge amount of time. The time spent on a mobile…

The Essentials of an E-Commerce Website

Web DevelopmentIf you want to grow your client base and generate a healthy revenue stream for your business, then look no further than an e-commerce site. As consumers become more and more dependent on the Internet to find goods and services, it’s important to build a convenient platform for them to purchase your brand’s offers. One thing’s for sure, an e-commerce…

How to Get Your First 5,000 Instagram Followers

Social MediaYou created your Instagram account. You have posted some photos related to your brand. The followers are slowly trickling in and you aren’t seeing how useful Instagram can be. Don’t get frustrated just yet! The first 5,000 followers can be hard to get but once you do, it will be so beneficial to you. So how do you get that…

Setting up a Content Marketing Strategy

BusinessB2B marketing professionals use content marketing, but few understand that there are major differences between effective B2B and B2C content marketing strategies. Churning out boring information is out; a B2B marketer has to be innovative to get the attention of his or her target audience. Define your ideal customer profile based on what type of company is the most profitable…

Reasons Why Your Website Needs Emergency Help

Web DevelopmentBusinesses just can’t operate without a website. If you’re an owner of an enterprise, you probably know by now that having an online presence is just as important as having an innovative product or service to offer to the world. Whether you’re in the business of selling secondhand books or brewing coffee for the local vegan market, you will have…

Top Tips for Aspiring Travel Influencers

InspirationsThese days, making a living online is possible for many people. It’s all about being entrepreneurial and creative, and planning your new business and online presence so that you get noticed. Whether you’re drop shipping with companies like Amazon, teaching English online, or working as a freelance web designer, you can find success. And if you’re looking to become a…

3 Types of Videos You Can Produce to Drive More Traffic to Your Website

Web DevelopmentVideo content continues to grow in popularity, turning heads and prompting individuals and businesses to join the trend. Of course, beyond the fad, website owners have practical reasons for choosing to publish videos. For starters, simply by including a video on your landing page, you can increase conversion for your website by 80 percent. Additionally, website owners enjoy an average…
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