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Marketing in the Digital Age: How to Succeed

BusinessMarketing in the digital age has radically changed from the way it was before the rise of online platforms. In this article, we’ll talk about how a business can keep up with these changes, making sure to implement a successful marketing campaign to help overcome the competition and build a profitable business. Analyze Data A good starting point for marketing…

How to Build a Competent Workforce

BusinessThere are many ways for a business to gain an advantage over its competitors. Among others, the most important is through its workforce. With that, in the rest of this article, we’ll break down the best strategies to make the workforce competent. 1. Hire the Right People The best starting point to build a competent workforce is to have a…

What to Look for in Board Portal Software

BusinessA wide range of institutions from health organizations, credit unions, Crown agencies, not-for-profits, and all kinds of corporations have turned to board portal software as a tool to help their directors work more effectively and efficiently. Board portal software is designed specifically to streamline communication and to make it easy for directors who may be living in different cities to…

Armour Yourself Against Your Enemies

PersonalLife is precious. Without life, there’s nothing left to us. It becomes our solemn duty o protect lives at any cost. Great things have great enemies, and life, as magnificent as it is, is fragile. Life can be easily taken from us, at a moment’s notice, and once it is gone, it is gone forever. There are many ways in…

How to Build an ADA Compliant Website and How Your Business Could Suffer If You Ignore It

BusinessThe federal ADA or Americans With Disabilities Act requires most businesses to make reasonable accommodations to disabled individuals, including measures like wheelchair accessibility, the usage of Braille, and access for service animals. Along with such physical considerations, part of the ADA requires companies to maintain accessible websites. Though the meaning of the term "accessible website" isn't clear, the following guidelines…

How to Make Your Website Stand Out

Web DevelopmentHave you ever gone on a website and noticed how much it looked better than others out there? Perhaps you thought to yourself, wow, I wish mine looked like this. What are those things that make your website stand out? Our experts are here today to explain exactly that and give you tips so that your website can look just…

Social Media Marketing Mistakes That Have to Be Avoided at All Costs

BusinessSocial media marketing is nowadays a necessity for every single business that wants new clients. It is needed for corporations and for small businesses. Unfortunately, this does not mean that you can simply post something online and expect success. Social media marketing is much more complicated than what many business owners believe. Various mistakes can be made, with those highlighted…

Everything You Need to Know About Luxury Glasses

PersonalLike designer clothes and designer accessories such as shoes and bags, luxury glasses have made their way into consumers’ hearts. Wearing a pair of beautifully crafted glasses can help you get yourself noticed. Like driving an expensive car, sporting luxury glasses can transform you into a head-turner, someone who deserves a second glance. The popularity of luxury glasses has persuaded…

How to Create Great Newsletters with an Email Marketing Tool?

MarketingIt has proved to be one of digital marketing’s most efficient tools, despite people thinking it had already become obsolete. The ease of communication it offers is valued by more and more companies everyday, although some of them may still not know how to use it properly. Lastly, despite still being considered spam by some people, its users couldn’t be…

Website Mistakes Law Firms Need to Avoid

Web DevelopmentThere are over 1.3 million attorneys in the US alone so it is now more important than ever for a law firm to have a really strong online presence. It needs to be said that most searches start online so it is vital to outperform the competition. The website needs to be outstanding but most law firm sites are not…

How to Use Cognitive Biases in E-Commerce

BusinessThe idea of cognitive biases was first introduced in a 1972 research by Daniel Kahneman and Amos Tversky. A cognitive bias is a systematic error in the thought process which affects the judgment and decisions of a person. To simply put it, your brain is working against you! Yes, your brain has a mind of its own, and it refuses…

Unyielding Reliability: 4 Expert Tips on How to Choose a Web Host

Web HostingThe world is moving fast and probably, by 2020, most people will have moved online to make their money. That is why people are now understanding the value of developing a website. The problem is that most people don’t know which web hosting companies to go for. In fact, when you visit most sites, you’ll see ads advertising web hosting…
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