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What is SEO and Why Should My Business Be Using It?

BusinessIf you own a business of almost any kind in today’s market, it is imperative to have a website for customers to be able to find you and contact you on the web. In the past, people would look up a business in the phone book or business directory, but with the advent of Google, that is all in the…

How to Optimise Your Car Dealer Website

Web DevelopmentYour website is essentially your digital dealership and just like your physical dealership, it needs be tidy, efficient and show your company in a positive light, otherwise consumers will simply leave. There are a number of things that you can do to optimise your website for both customers and search engines to maximise conversion. Reduce Page Load Speed Nowadays, we…

Solid Alternatives to Dedicated Hosting

Web HostingMost small businesses, especially ecommerce companies, in Australia are switching to dedicated hosting plans from shared or managed options. Dedicated server plan is quite preferred because the site can easily deal with traffic when there’s dedicated space instead of having to worry about other sites eating up the bandwidth. Dedicated servers are purchased from hosting providers, and some do allow…

Four Ways to Keep Your Information Safe

BusinessIdentity theft is a huge problem. A whopping $16 billion was stolen from U.S. consumers in 2016. All that money was stolen, and more and more green is being stolen each year, because tech devices, systems, and programs are not protected adequately from hackers. Fortunately, there are some things you can do to protect yourself. Here are four ways to…

Is It Time to Hire Someone to Run Your SEO Efforts?

BusinessIf you’re the owner and operator of a small business, you likely understand how crucial it is for your business to have established itself in the online sphere. Maybe it’s possible in this day and age to somehow build a profitable enterprise without an online presence of note, but it’s much easier to make that happen if you have someone…

Top 5 Web Hosting Companies to Investigate in 2018

Web HostingIn today's online world, it's imperative you have a solid web hosting company to drive success. Whether you're building a personal blog or an eCommerce mega-store, it all starts with good digital real estate. The thing to keep in mind is not all web hosting companies are built the same. Some offer superior customer service while others put more effort…

The Golden Rules of Customer Communications

BusinessAs a business owner, the idea of a customer trying to contact you and finding your company unavailable is a terrifying one. In the modern world, businesses are supposed to be easily contacted and accessible. As a result, if a customer comes calling (or emailing, or Tweeting…) then you need to be sure that someone from your company is there…

The Branding Advantages of Small Businesses

BusinessBranding plays an important role in any business. Just ask the companies who have been suing each other like 20th Century Fox suing Universal Studios because the latter produced Battlestar Galactica. 20th Century Fox cited 34 specific copyright infringements, one of which is the similarity between the cantina scene in Star Wars and the casino scene in Battlestar Galactica (both…

Tips for Boosting Your Content Marketing from Good to Great

Web DevelopmentYou know content marketing is essential in today’s world, and you may already have a good strategy going. To stay on top of your competitors, it’s time to turn good into great. Here are some tips to improve your content marketing strategy: Be Intentional When Crafting Blog Articles Publishing as many blog posts as possible isn’t a guaranteed ticket to…

The Best Ways to Get High Quality Content

Web DevelopmentContent drives so much of what we do online. The Internet is the easiest way to find information, so it makes sense that people will gravitate to the most relevant pieces of content they can find. Not all content is well-written, well-researched, or thought provoking and readers will seek out and follow higher quality articles and blog posts over sub-par…

How to Improve Security at Work Without Spending a Fortune

BusinessSecurity within a workforce is a uniquely important thing, as, without proper security, a business puts itself at risk of theft and other problems. With the amount of technology available these days, it’s certainly possible to make a business secure – the only problem is that sometimes security devices can be quite expensive. With security, it’s tough – if not…

Boost Your Website Traffic and Conversion with a High Quality Design That Makes Customers Want to Stick Around

Web DevelopmentEvery website owner wants at least two things: more people coming to their site, more people staying longer on their site, and more people buying, downloading, or signing up for whatever that site has to offer. When trying to determine the best ways to bring about these results, most website owners immediately turn to search engine optimization and pay-per-click advertising.…

Some Great Ways to save Money When in Your Twenties

InspirationsIt is a well-known fact that people in their twenties have problems saving money. Stats show us that millennials actually spend close to $100 billion on food every single year. You can imagine that a large portion of that is made out of things that are more expensive than they could be or that are not necessary. Following a family…
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