5 popular Usability testing methods for your website designing projects
If you have a website dedicated to your brand then you need to carry out testing to enhance the performance of your online shop. As per the statistics, nearly 70% of the application uninstallation happens due to high loading time, poor screen resolution, complicated navigation, boring UI design, etc. Website designing has evolved tremendously over the years and so has web and mobile application testing. All the functionalities of an application can be resolved through highly skilled testers, but the user itself can best define the ease of navigating and using a website. That’s the reason why usability testing is very popular these days as it involves testing done by none other but the real users themselves. So before understanding the different types of usability testing let’s have an overview of usability testing.
What is Usability Testing?
Usability testing is done to evaluate how easy and user-friendly is a web application or a mobile application. For usability testing, a small number of target users are given access to the newly developed application and asked to give their feedback. Based on their experience and usability defects found by them, the application is modified. The objective of usability testing is to measure how comfortable the user is while using the application, how flexible is the application to handle controls, and the ability of the application to meet its objectives.
The 5 Types of Usability testing are as follows :
1. UnModerated Usability testing
In the unmoderated usability testing, the target set of users complete the procedure of testing without the presence of the moderator. This type of usability testing requires a very less amount of time to complete testing and also a very cost-efficient way of collecting data about your target users. This testing will give an insight into the behavior of your audience so that you can make wiser decisions while designing your website. As this testing is carried out remotely, you need to make sure that all the instructions are clear otherwise the testing results won’t meet the objective.
2. Moderated Usability testing
The moderated usability testing happens in the presence of a moderator guiding the target audience while they are performing testing. While executing this testing, they make sure that live sessions are provided to understand the behavior of the target user on a much deeper level and try to understand the pain points usability issues. This type of testing requires more amount of time as the testing is done in a much profound manner. This type of testing must be done in much earlier stages like designing so that you are able to get the reactions of the users and design your application accordingly.
3. Guerilla testing
In guerilla testing any random people from public places like a coffee shop or mall are asked to participate in testing, they are asked to finish a quick usability testing in exchange for some incentives. This is the fastest way of performing usability testing while gathering some very important data. This testing method is very cost-efficient as you do not need to recruit any testing participants.
4. Lab Usability testing
In the lab usability testing, the testing participants are asked to execute the testing tasks inside the usability testing lab. For example, they are asked to test the mobile devices or laptops inside the lab under the observation of the moderator who asks them questions to get the feedback data. All the participants will have to go through the same conditions to compare the results effectively.
5. Card Sorting
In card sorting, the testing participants are allowed to choose the website navigation and layout at their convenience. This feedback data is analyzed to understand the user’s standpoint and how they want to navigate the website. Many businesses opt for open card sorting wherein the users are asked to choose their cards for eg they might prefer the cards with words like infographics and content within the blog section of the website.
While designing a website, it is very important to evaluate the ease of the user while using the website, and usability testing is the best weapon to measure this. This practice helps to increase the conversion rate and the user retention rate as the website is being thoroughly tested by real users. Apart from that, it is a very cost-efficient method as you do not have to employ highly skilled testers to perform this testing. Hence usability testing is your best tool to develop high-performing websites and mobile applications.