How You Can Use 3D to Increase Your Web Design and Marketing
3D Models Can Increase the Aesthetics and Increase the User Experience
Today’s internet is saturated with an overabundance of webpages. According to internet live statistics, there are over a billion websites and over 3.5 billion internet users globally. Dominate among these websites are the free website development sites such as WordPress, Webly, and hosting related plug in play applications. Thinking of these numbers, you can quickly conclude that your aesthetics and your user engagement need to be high. Keeping with stock templates and with the cookie cutter designs is non-effective for reaching your intended market. While text, video, and keyword SEO is important, we visualize and judge first with our eyes and then through our reading and scrolling through the page. Using 3D models is a great way in which you can increase your web design and marketing on your website.
3D Models as a Means of Communication
To build the user experience on your site, consider using 3D models to boost your communication with your potential clients. This can be an empowering video with 3D characters in it, an artificial intelligence scripted model, or just a photorealistic 3D model render within your online chat. The point is that the models present a means of defining what is available textually, visually.
Building Your Branding with the Use of 3D
Small businesses may wish to consider using a 3D model as their websites mascot or branding. While you do want to have a unique logo to set yourself apart from the others in the market, you can have a stock 3D model or character in place which ties your brand together. Additionally, many 3D artists which offer stock models also offer custom modeling and rendering services to clients seeking to build up their brand. Again, your webpage needs to have a sleek and modern look, so the flat and static branding is probably not the answer that you need. Even if you go with something as simple as a gradient and beveled font, you are adding a bit of depth to the page.
Using 3D as a Design Element
Website design is consistently changing, which is why it may be a bit ill advised to jump on the latest template design wagon. Instead, focus your attention on creating a visual that draws a person in. This means breaking away from the 2D design and incorporating 3D elements as well as animation into the design. Yes, you can add some Paralax scrolling and such in-demand features, but do not go overboard with the trending fads. Should the Paralax become outdated or a template feature start to be seen as being cliché, you will then need to redesign your entire site.
The reason why you would want to use a 3D model on your site’s design is twofold. First, by using models from CGTrader or another such venue, you are expediting the design process. For example, if you are an architect and are looking to have a design which showcases the interior of a building followed by some of the key structural issues facing the local area, you could take photographs or draw up plans to incorporate into the site. However, if you use a 3D model, in most cases the interior scene will be set up with a camera, textures, and lighting which will give the render a photorealism. All you have to do is plug the render into the design and you are good to go.
Secondly, by using a 3D model you give the view an association with the real world. We see in 3D and not in 2D. Having too many 2D elements may disengage the view from your page and drive down your sales and marketability. This is especially true if you are an ecommerce site. Potential clients wish to see products as they will be when they are purchased. Having 3D representations of your products allows for the viewer to connect with your business.
Breaking Away from the Norm with 3D Elements
Due to the large number of sites which are available and the rate in which new sites are being created, strategically incorporating new ideas into your design is essential. Something as subtle as icons and navigational menus could do the trick. Animation and videos would certainly help you with your user experience as well as provide your site with the means of sharing content. When it comes to your marketing and your user experience, ask yourself what you look for in a site and then implement those visuals into the design. Remember, if your site looks just like your competitor, if your site is too redundant, or if your site does not have anything which draws the user in and holds his or her attention, then the viewer will go on to a page which does.