How To Choose The Best Font For Your Website
When it comes to designing your website, there are a variety of things to take into account. One of these is the font that you use on your site. It isn’t, perhaps, the first thing that you think of – that honor goes to images, information, links and so on – but it is just as important to choose the right font as it is to include relevant images. Don’t forget – this font should be used on your marketing material too, to give you the most cohesive branding possible. When choosing your font there are some questions that you should ask yourself.
How To Pick The Best Font For Your Website?
Is It Suitable?
Whichever font you pick, it should be suitable for the product or service that you are selling. You may find that you fall in love with a swirly, curly, rather romantic looking font, but if you are selling technical equipment, it might not work and could confuse potential customers. Likewise, if you are selling flowers, you won’t want to use a font that looks mechanical and futuristic. These are just examples, but it is important to match your font to your product for the best results.
Is It Versatile?
Every business needs to have different kinds of marketing materials. There should be the website, of course, but you may also wish to consider leaflets, business cards, even promotional items such as pens and coasters. Each of these should have the same font on them, and so should your logo, which you can easily design yourself with DIY Logo. Finding a great font that only works online, leaving the rest of your marketing material looking at odds to your online presence won’t give your customers the feeling that you know what you’re doing.
Is It Readable?
Your font can be the most beautiful font in the world, but if it can’t be read, it needs to disappear from your website and other marketing materials as soon as possible. No customer will want to spend the time trying to work out what your font says if they can go elsewhere, to a competitor who has clear details on their website. Making sure your font is readable and won’t lead to any confusion is one of the most basic and most important elements of choosing one that will work best for your website.
It’s a question of the font itself, but also the size of the font, and the spacing between letters and words. If the font works when it is a different size, or if there is more space between characters, then of course it can be used. Experimenting is a useful thing to do when it comes to fonts. However, don’t become too attached to one in particular, just in case it really doesn’t work out in the end.
How Many Fonts?
In some cases, combining fonts can work well. Choosing to use more than one font means finding fonts that complement one another – they need to be similar, but not so similar that there is barely any difference, and they nee to be different enough to notice but not so different that they clash and look messy. Avoid the extremes if you choose to combine fonts, and this will certainly help.