In a world where mobile phones are overtaking the functions of laptops or desktops, a single static website catering only to desktop won’t cut it anymore.

To add to it, different smartphones are being designed with different screen width and surface area. Therefore, it is impossible to include all the content in a single website and forget about it.

Mobiles have become as important as desktops, if not more. Thus, It is time for a responsive web layout to step in.

What is meant by Responsive Web Design?

Responsive web design is a web design technique that adapts the Web content to a range of devices’ various panel and window sizes. For e.g., the content can be broken down into categories on desktop displays so that they are large enough to fit the interface.

It is difficult for readers to view and engage with when dividing the content into several columns on a mobile screen. This design type allows several different layouts to be supplied to specific devices, depending on the size of the screen.

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Adaptive and Responsive Web Design

The distinction between responsive and adaptive website layout is somewhat misleading. Often, you might be more comfortable with the term mobile website.

At first, understanding the distinction can be very complicated. However, while the responsive and adaptive design of your website has much in common by scaling the pages on every platform, a mobile website has a different approach.

●     Adaptive Web Design

In comparison to the responsive style, the adaptive one uses several configured layout sizes that are more suitable for a specific screen. In brief, you are running a single site that has several versions to match someone’s screen.

However, owing to the technological complexities, the adaptive layout is much more difficult to incorporate. Plus, it’s tougher to maintain — you need to be specific regarding your screen width while planning your page.

●     Responsive Web Design

In its clearest concept, the responsive interface operates on any screen size and device model and automatically changes to best match the user’s screen. In other words, when adding a responsive interface to the web, the same style can suit multiple resolutions and browsers.

Responsive websites employ media queries that modify images, text, and structure to help the site show up on varied screens.

●     Mobile Website

The term mobile site usually translates to a different version of the same website that has been designed specifically for mobile users.

This style of the site is built on a modern domain to operate on small screens to provide the same interface to those who use tablets or smartphones.

However, since mobile sites are optimized for mobile users, they’re not necessarily going to look as fine on other devices. Plus, it can be challenging and time-consuming to manage two pages with separate domains at once. Therefore, the likelihood of vying for identical keywords would be even greater.

Advantages of Responsive Web Design

If we have it abundantly clear in the previous discussion, then we can unhesitantly state that responsive web design is better than the rest of the two in more aspects than one.

Consistent user experience

When an audience reads responsive web design, they think of no more needless taps, unreadable fonts, and repetitive scrolling. Unresponsive websites, especially with a rough layout view, can make you look unprofessional. Therefore it would be very unlikely for your customers to come back to visit your site again.

Responsive web design eliminates the inconvenience not only for you but also for the customers. It offers a smooth and reliable customer experience, which happens to be one of the key variables impacting lead development, sales, and conversion. The improved customer interface is one of the biggest advantages of creating a responsive website for both your company and your targeted clients.

Favours SEO

Since responsiveness is a trend that is recommended by Google itself, it is not shocking to find that it favors the websites with the mentioned layout more than the rest. The higher rank you secure, the greater ability the prospective customers will have to find you. As the number of smartphone users is skyrocketing these days exponentially, it is important to target consumers on smaller platforms.

How is that? Responsiveness, being an established and effective technique, can give you a great boost and produce better SEO performance in the long run.

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Lower maintenance costs

In the old days, before responsive design was adopted, the idea of maintaining two sites  — one for desktop users and another for smartphone users — was very common. Yet, making them now requires a huge amount of time as well as unnecessarily high costs.

With responsive web design, you would need a single version of your site that will work just fine on any device. It allows you to manage your page from the same domain. It will simplify your activities and reduce the production and maintenance costs of your website.

So, engaging in a single responsive web layout removes a lot of complexities and costs for a page that can cater to all users from all platforms.

Can this be applied to the context of WordPress sites?

WordPress is an important invention for bloggers today. It is a cheaper alternative than buying out domains. However, the only difference that remains predominant is that you cannot design your website according to your choice; you can only choose from the available templates. The penultimate modification you can make is that of the fonts and their colors.

That being said, it does not exclude the possibility of WordPress supporting responsive web design. There are some themes that belong to the mentioned category, but the rest cannot be modified into the former. A WordPress theme is the counterpart of a static website prototype, which governs the content design and style.

For example, the particular theme with the name Twenty-Twenty accommodates a responsive layout. However, this distinction might not be abundantly clear at first glance since it is a single-column design.

Anyway, you can verify whether a theme is responsive or not by comparing how it looks on different platforms or with the help of Chrome Developer Software.

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