Building Efficient Websites with The Use of 3D

Putting your best foot forward on the internet is a bit precarious, equivalent to trying to scale a muddy mountain. The reason why updating and modernizing your site can be a bit daunting is due to the rapid pace in which technology and trends change. Those which are trying to stay up with the latest fads are apt to fall by the wayside. However, those which implement new technologies and utilize strategies which will be useful not only during the current fads but also in the months and years to come will be more successful. One such way in which web design is transitioning is using 3D objects and interactivity within a website. Here are 3 types of websites which must use 3D elements if they are to be successful.

Number One: The Gaming Site

Even if you are offering a 2D android based game, your site should include 3D models within the design. Take for example the site Pogo.com. While there are a ton of 2D games offered on the site, 3D elements help the site to Pop off of the screen. Additionally, sites such as Marvel Puzzle Quest, which recently made MSN news for its character Doctor Strange, utilizes 3D gyms on a 2D platform.

There is a bit more to the thought process than just having something aesthetically pleasing when it comes to gaming and 3D. As Unreal, CryEngine, and Unity 3D are all taking the front and center stage in the game development industry, having 3D models or a 3D background on your site sets your content apart as being modern and relevant. The truth is that you don’t really find sites which are 100% catered to 2D. Why? Because 2D game sites scream “made with FLASH”. And as most mobile devices are not flash savvy, the presumption of a site being dominated by flash is not good for site branding or for your SERPs.

Free game templates can be found at http://clantemplates.com/

Number Two: Architectural Sites/Real Estate

When you think about Real Estate, the first thing which comes to mind is probably not 3D. However, with the market increasing and with the need for new technologies to be implemented into Real estate, the market has shifted away from the static 2D information websites to 3D user interactive websites. The 3D elements which are typically found within an architectural or a real estate site are built within Unreal Engine or CryEngine. The interactivity allows for the user to have the experience of visiting the property without having to schedule an appointment with the real estate broker. Architects can present the conceptual drafts with photorealism for potential clients. In either instance, the ability to have the user engage with the site builds up the probability that the user will bring others to the site, therefore building up your potential clients.

Those seeking to have a virtual walkthrough of their architectural projects, or for the real estate which they wish to sell, should seek out a 3D modeler with the ability to import the model and the textures into Unreal engine. This requires a strong knowledge of UV wrapping for textures, how to set up collision systems (so as not to walk through walls), how to set up lighting, and how to export FBX files without causing glitches.

Number Three: Ecommerce Sites

If a business desires to have merchandise on its site, then the merchandise must look realistic. From a manufacturing perspective, having every item photographed and then having those products enhanced is not only time consuming but financially taxing. On the other hand, with 3D models are used within the ecommerce site, the web designer can utilize coding to change the color, rotate the model 360 degrees, and give the visitor a better perspective on what he or she is buying. Simply having a Shoppify or a Zazzle store is not enough to retain and secure a sale. While there are several marketing techniques which will need to be used in driving traffic to your website, the site itself must present itself as being sleek, modern, and the products therein need to look photorealistic so that consumers will want to purchase them.

The Collective elements

Comparatively, sites which offer 2D only tend to come across as information driven sites and somewhat dated. Even Forbes and Wikipedia have some 3D elements on the page (for Forbes it is in the logo and in the landing page, for Wikipedia it is in the large globe). It is not that the three mentioned styles of sites are the only genres which require 3D, but they are the most popular. All sites should focus on planting some type of 3D element or giving the illusion of depth and perspective to their site through illusive 2D placement. Whether this is done through call to action buttons, pop-up subscription boxes, shading on photographic placement, YouTube videos which have 3D intro sequences, or through a 3D background or a 3D model being part of the web design, is up to you.

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