Healthcare-SEOIt doesn’t matter if you manage a private practice or sell medical supplies as an e-tailer. The healthcare industry is straggling behind when it comes to quality of their websites. This is unfortunate because it immediately puts you at a disadvantage. The vast majority of Americans are researching online before making an appointment with a new doctor or choosing the new supplier for their practice. If your healthcare site isn’t performing, you’re losing revenue.

There are of course exceptions, from CPAP retailers to hospitals that keep up with best web practices. These website owners are dominating search queries simply because they take the time and effort to keep pace with what’s expected. Here are the major reasons to improve your healthcare site today, how to do it, and what to expect from your efforts:

1. SEO is a driving force

Search engine optimization (SEO) and local SEO is what matches people who are searching for your keywords to different websites. Check out Search Engine Land’s tips for local SEO in 2015 and ring in the New Year in a better ranked position. According to numerous studies, almost nobody looks beyond the first page of search results and most people go with one of the top three options.

2. Healthcare is intimidating enough

A lot of people shy away from making appointments because they’re scared of “what might be found”, they’re scared of the ultimate costs, and how many people actually like going to the doctor or comparing new vendors? It’s your job to make the online experience as easy and enjoyable as possible. You’re already at a disadvantage, so improving your online customers’ experience is crucial.

3. You’re probably not mobile ready

As of 2014, mobile readiness is here. This means there are more people on mobile devices rather than desktop, and your website needs to reflect that with a mobile version of a website, app, or both. You can get tips on mobile readiness marketing from iMediaConnection and start researching potential developers today. Remember that just because your site looks good on your company computers doesn’t mean it does on the latest smartphone.

4. People are impatient

Recent studies have shown that if a person has to wait even the blink of an eye longer than they deem necessary, they’ll back click from your website. Speed is crucial and it’s also part of SEO. Respect it.

Healthcare sites run the gamut, but that’s not an excuse to let yours fall into the subpar category. Take pride in your site and that will shine through to your clients.

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