5 Reasons Why Quality Web Hosting Is Essential for SEO
When it comes to ensuring your clients’ sites are being found organically online, great key word placement is just half of the battle. Yes, there’s something else which could be contributing to your customers’ digital presence – and it’s the quality of their web host.
There’s absolutely no denying that improving your clients’ hosting provider will ultimately improve conversions. So, without further ado, here are five reasons why good web hosting is essential for SEO:
Reason#1: It’ll Improve Site Speed
Affecting the speed at which your site loads, poor web hosting may mean fewer online visitors – and fewer visitors means fewer sales. While coding and content may have a part to play when it comes to the speed of your site, these are largely out of your control.
Your web developer may have the answer to your issues relating to a slow-loading website – but if you’ve no joy there, perhaps it’s time to consider a better-performing web hosting package, which will give your clients’ sites the boost to business they deserve?
According to the Moz site, Google has indicated that the speed in which individual pages load is one of the factors the platform’s algorithm uses to rank websites.
Page speed can often be confused as ‘site speed’, says the Moz team – yet they’re different. “Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server)”.
There are tools you can use to evaluate your page speed, though – including Google’s PageSpeed Insights. Your speed score from this site incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL). Discover what your site speed is by heading to the link above and checking whether you or your clients might benefit from a different hosting company.
Reason#2: It’ll Make Your Site Easier to Access
Few businesses can afford for their site to be out of action for too long – and we bet your clients are in the very same camp. With improved web hosting, then, comes minimal-to-no site downtime. If your clients’ sites are easier to access, then guess what? Their site will, of course, be easier to find, too.
It’s no secret that poor web hosting can damage a site’s SEO rankings, but a site which makes use of good hosting will be much easier to find by Google, which means it’s much easier for your clients’ customer base to happen upon it.
If your site is experiencing a lot of downtime, it’s worth trying to diagnose the issue to work out if it’s a result of an under-performing hosting company. The Kissmetrics team offers a handy guide over on its blog, which details how to handle site downtime to ensure minimal disruption to your business. Click the link to find out more and see if you can diagnose the issue yourself.
Reason#3: It’ll Be More Secure
Your clients won’t work with you if they’re worried the security of their site will be sacrificed, which is why partnering with a company which offers excellent hosting options means you’ll gain more customers.
After all, a site which is hosted on a poor server can easily be hacked – and Google might penalise if fake backlinks lead to said site. Of course, you can do your best to remedy this – but in a lot of cases, the damage may already be done by the time you realise someone’s been meddling with your site.
Malware infections can be a big issue if your clients’ site security is poor, which is why it’s vital when choosing a web hosting company that you opt for one with a good track record.
Reason#4: You’ll Receive All the Support You Need
A good hosting company often equals a good support service, too. So, you can rely on the fact that if something goes wrong, they’ll be someone there who can help. There’s no need to panic if your clients’ site goes down; you can simply reach out to a friendly advisor and have all your questions answered.
Knowing there’s someone on hand to help you when you need it will give you and your clients added peace of mind when running your businesses – and a good all-round online experience means customers can put their trust in the services you or your clients offer.
Reason#5: SSL/HTTPS Support is On Hand
These days, more sites are choosing https in a bid to protect important data in its web traffic. With that in mind, Google has made businesses aware that SSL is a solid SEO ranking factor – and while it may be a small one currently, it’s no doubt going to become more prominent as time goes on.
You can always migrate your website from http to https; businesses can check with their current hosting company to obtain their specific TSL/SSL certificates. They can then find a checklist which details what they need to do to ensure their site is operating efficiently in https.
Ready for a move to a new hosting company? Maybe it’s time you investigated how it could benefit your business.