6 factors to consider when choosing diy website builder
Today, not very many businesses are going to get far without a website. Even if you tend to offer products or services that are purchased by customers face to face, your audience expects you to have an online presence and to be able to search for you to get more information. You do not have to sell online, but you should have at the very least a modern, informational website where your potential and existing customers should go to learn more about your brand. The good news is that you do not have to invest a lot of money into a professional as there are several great DIY website builders available to choose from. Here is what to consider ensuring that you get the right one for your site.

Ease of Use

Consider your own skill level before you choose which platform to use. The last thing that you want is to struggle because you have chosen a website building tool that is too complicated. The good news is that most of the popular ones are designed for anybody to use, with plenty of easily customizable templates to choose from and simple drag-and-drop tools that allow you to add elements to your site with ease. If you are not sure what is the best platform for you yet, you might want to visit websitebuilderninja.com. They offer a list of the most popular website and eCommerce building tools by popularity, along with feature lists to help you decide which one is the best option for you.

Price

cost of diy website builder
While using a DIY website building tool is always going to be cheaper than hiring a professional, some do come in much pricier than others. It’s important to consider how much you are willing to spend on a website for your business – and bear in mind that, most of the time, it will be a monthly payment rather than an upfront fee. Some DIY website building tools have various price plans on offer depending on what you want from the tool, so it’s a good idea to have a list prepared before signing up in order to determine which one is going to be ideal for you.

Features

Some website builders offer more features than others that you may or may not need. Consider the type of website that you want to build and what you would like to offer to your audience. If you are planning a simple, basic informational website where your audience can go to learn more about your brand, any website builder is likely to be ideal for you. On the other hand, if you want to add an online shop, a business blog, or connect your website to other online tools that you use, it’s important to make sure that these features are available before you start building. There is nothing more frustrating than getting your website half-way built only to realize that you cannot do everything that you planned.

Mobile-Friendliness

How modern is the website builder that you are planning to use? Today, it’s important to have a website that is great to look at and easy to use on any device that members of your audience may be using, so choose a company that only offers responsive templates and ensures that your website works just as well on any device that it’s viewed on. If you can, check out some websites that have been hosted and built on the platforms that you are considering using a range of devices – such as a laptop, tablet, and smartphone – to see how they look and perform.

mobile responsive diy website builder

Tutorials and Information

Chances are that you want to have your business website built and launched as quickly as possible and having to figure things out by trial and error is never a good way to go about that. A good website building tool should have a range of tutorials and further information available for their customers to use, making figuring out how to do whatever you want to do when building your site easier than ever. Most of the time you will find this information on the blog, a dedicated tutorial section of the website, or on the web builder’s YouTube channel. If tutorials are not readily available, how easy is it to contact support and get an answer to your questions?

Reputation

Finally, do some research into the web builders’ reputation and see what current and past clients have had to say about using the service. How quickly do they respond to queries and complaints? Do the websites go down often? If your website goes down, how long can you expect it to be before it is back up? if you’re choosing a hosted platform, what kind of hosting is offered?

Building your own website is a convenient, cost-effective way to ensure that your business has an online presence. Before you get started, be sure to research the various web building tools available to find the right one for you.

Photos courtesy of istockphoto.com

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