An In-Depth Analysis: Top Tips on How to Review and Update Your Website
Looking at your website everyday can sometimes impede your objective judgment on the look and flow of your website. There are several items and critiques you may have about your website but just haven’t gotten around to fixing or changing anything else. Websites need to be altered, optimized and changed on a periodic basis to stay fresh. It’s time to look at how to adequately do this.
Metrics to Look For
There are a certain amount of qualities that need to be looked at when making changes. These can be figured out by asking yourself some questions. First does your homepage tell the user what your business does or who you are? For example, a main landing page should be able to answer multiple questions. What are the people going to do at your site, what do you want from them, and what do they want from you? It’s a broad generalization but if these simple questions cannot be answered, things need to change.
Is there a difference in products or offerings? Take for example an online magazine website that will offer articles and past issues for the reader. But on the other spectrum of the website there might be a place to buy a different magazine subscription.
Take into account how interactive the website should be. A lot of website success is dependent on how big the incentive is for a user to stay interconnected. One example is email registration that allows for visitors to follow up and keep coming back to a website for more.
Building a Community
Following email registration and other interactive methods is the idea of building a community on a website. One of the first things that strike people when they first go to a website is if there is some kind of offering. Clicking on and signing up to this is the first step of community building. By offering a free product will increase conversions to any paid product on the site as well.
It’s important not to forget major areas of social media. That includes things like Facebook, Twitter, Snapchat, Instagram, and YouTube. It’s up to your personal discretion on which medias you need to use and what fits your business model best. Not all are going to be relevant, but if they are they should be linked to the website.
Social media and a website create a kind of feedback loop. The more you’re able to get through media, the more people come back to the website. It’s a great way to promote articles, guides, and products ultimately leading back to the website while building community.
Included with your social media, is integration into the website. Buttons for people to follow you on these sites should be a constant in the daily feed. They should be located somewhere on the top of the screen in a navigation bar. So if in the event someone leaves the newsletter, they’ll be connected to the company in other ways.
A navigation bar should point clearly to where the user wants to go while they’re on your website. Users should know where they are at all times and how to go back and forth on things. An ease of design and simplicity is what keeps people from being distracted and staying longer. You don’t want different design elements competing for their attention.
Use language that is simple and can be understood by all. There are too many websites out there that assume that everyone knows the lingo and jargon dealing with a certain business or industry. Your goal should be to inform or to add new customers, not confuse them and drive them away.
All websites have their own strategy that should be followed to ensure quality and spread of information. Oftentimes this spread goes back to SEO methods and other design practices. Read about digital marketing and how you can use outsourced methods for the listed strategies above.
If your website is an attraction that people want to stay on and participate with, you’ll have more success if that stays consistent. Make sure there are no glaring design errors and everything is put out in an understandable and relatable manner. SEO practices can make sure that your site is propelled to the top of a Google search. In order for any of that to matter, it should be imperative to make sure your website is functioning at its best.
Charlie Phillips is a self-taught business woman who handles all of the technical side of the business herself, from website updates to Tweets. She now feels she has enough experience under her belt to share some of her insights and has started writing articles to help other small business owners avoid the mistakes she made!