Boost Your Website Traffic and Conversion with a High Quality Design That Makes Customers Want to Stick Around
Every website owner wants at least two things: more people coming to their site, more people staying longer on their site, and more people buying, downloading, or signing up for whatever that site has to offer. When trying to determine the best ways to bring about these results, most website owners immediately turn to search engine optimization and pay-per-click advertising. But, did you know that the actual design of the website and its user interface play an important role in how many people come to the site and stay on the site?
Here are some high quality web design principles that can attract more visitors and get those visitors to stay longer on your site.
Make Your Website Responsive
Consider Replacing Images with Text
Of course everybody likes a pretty picture. But, while pictures are worth a thousand words, they aren’t worth much to search engines. In fact, the only way to get search engines to “read” a picture is to supply words describing it in your source code. So why not get rid of some of the pictures all together? Not only will your website load faster, but you can use the space you save to provide relevant text that includes important SEO keywords that search engines can scan and categorize much easier. You can include more headings (<h1>, <h2>, and <h3> tags) that make the page read even easier for human eyes. Also, as a rule of thumb, never use images that includes lots of text.
Make Sure Your Website Loads Fast
No one likes to wait, not even on the internet. The number one thing that keeps people from visiting web pages is a long load time. If someone clicks to your site and it takes more than a few seconds to load, they can just as easily click over to one of the other billions of web pages on the internet. Speed is everything. If your website is run on a database-based platform such as WordPress or Joomla, look into caching plugins that can help you serve pages faster. Look into compression apps that can compress images and code for a faster load time. Keep pages short and to the point. If you have to choose between a flashy display and speedy loading times, always choose speed. The increased number of website visitors will thank you for it.
If all of this is too much for you or beyond the scope of your skills, consider hiring a managed service provider. Managed service providers (MSPs) can build a custom website for you and handle all of your IT needs. They provide a dedicated website team that will not only manage your website, but provide support and updates as your website needs evolve.