Finding Your Voice: Knowing Your Niche Is Important for the Success of Your Blog
As you begin to build your blog it is essential to know your niche. Now is the right time to focus your writing and build a foundation. Casting to wide a net often reaches no one. Rather fine tune your message and set your site on a clear audience.
In this post, I’ll share why and how to focus in on a niche market for the success of your blog.
Why You Want A Niche
You cannot please everyone. The phrase “jack of all trades, master of none” is important to keep in mind when building your blog. By knowing your specific audience and their needs you will begin to set yourself apart in the community as an expert.
To identify your niche focus in on your own interests and experience. For example, if you spent the last 10 years working in the non-profit sector and your favorite part of the job was event planning then start a blog that targets the challenges of nonprofit events. If your favorite part of the job was working with volunteers then start a blog about managing and recruiting volunteers.
Clarify what you want to write about, remember you cannot be everything to all people.
Once you’ve identified your dream audience the question becomes how to start a blog that focuses in on an identified niche market?
Focus on Your Niche by Providing Value
To begin this focusing process make lists. Make lists of the things you are good at and the things your target audience needs. Identify the problems they face and begin to address them. Use your own life experiences to begin helping them and listen carefully to their feedback.
You must get to know your audience and be consistent. What does this mean? It means you must listen to the needs of your readers. If you are committed to writing about volunteer management you cannot suddenly write a series on herbal soap making.
In this case study, Daily Blogging For A Year: A “Lean” Pathway To Launching A Web based Business, the author developed a niche market blog in order to learn about the product and market while building an audience and establishing herself as an expert in Machine Embroidery. Her findings were that the process of blogging daily about this niche market not only established her as an expert but helped her become more of an expert in the field thus opening more doors and increasing her credibility on the topic.
The beauty of niche blogging is the community that will grow around your blog. Individuals can engage and feel connected through shared interests, testimonies, and an opportunity for skill growth. In her thesis, Blogging in Publishing: Best Practices for Establishing and Marketing Brands, Mara K. Martison notes the importance of these online communities and the brand loyalty they create. The community built on your blog becomes a place where individuals can connect bases off of similar interest and a collective intelligence.
Forming a clear niche provides community for your readers, establishes you as an expert, and increases your skill set over time. Why wouldn’t you want to narrow in your niche?