Growing Your Ecommerce Store
With Cyber Monday and the holiday season approaching there’s no better time to start developing new channels to grow your business. Online sales continue to grow year after year. In fact, nearly 30% of the world’s population purchases items online, and during the holidays that number nearly doubles to 60%. Sales have increased over 300% in the past ten years in the U.S. alone (Source: Now’s The Time To Invest In A eCommerce Store).
For those that have started an eCommerce store and are looking to grow your business here are a few ideas to help:
If you aren’t sending out emails to past customers on a weekly basis about new products, sales, promotions etc. then there’s no better time to start. Here are some steps to start building an email list:
- Create a “Hook”
Give people a reason to sign up for your email list by offering a product in return for their email address. One great example of this can be found here. Smashing Magazine offers a free eBook just for signing up for their newsletter.
- Create a Page for Your Free Gift & Newsletter Sign-up
Create a page for your eCommerce business dedicated to informing the public what they’ll receive when they sign up for your newsletter. Also, be sure to include an area where users can enter their email to sign up for the newsletter. Using other tools like pop ups on your website also work great. For more email marketing tips click here.
Google has always said “Content is King”. Having content on your website related to your products is a great way to gain authority in the search engines. A site like Amazon encouraged customers to leave reviews about books, CDs, and other items they purchased (which worked out pretty well for them). Some other tactics would be to create a blog and inform your readers about your products. The blog could hold tons of informative content about your products and customers.
If your website isn’t mobile friendly by now I’m not sure what you’re waiting for. Having a mobile website is more important now then ever. Mobile commerce is growing at a tremendous rate (over 130% annually). If you’re unsure how to create a mobile friendly website contact a web developer or convert your website to WordPress and choose a responsive theme. WordPress themes are typically responsive and are highly recommended among the web design community.
This is an important factor in eCommerce and being able to provide same-day delivery and innovative fulfillment networks can be a competitive advantage for your business. If you’re business is growing it’ll be hard to handle all aspects of your business and it’s important to hire a third-party logistics provider. Also, it’s important to handle returns and exchanges quickly and efficiently to remain competitive in this industry.
These are just some steps you can take to grow your eCommerce business.