How Great Writing Can Still Lead to a Bad Blog
You think your blog is amazing, but the general public doesn’t seem to agree.
Your blog could be funny and chalked full of helpful insights with a unique voice. However, people are still not reading it. This is the plight of the frustrated blogger. It can be as frustrating as it is mysterious.
A great blog is not simply measured by the quality of the writing within it. In fact, there are lots of things you can do to ruin a perfectly good blog.
Here are a few of them.
Your Cheap Website Builder Makes Your Site Look Cheap
It may be tempting to go with a free website builder when you’re first starting out. However, that may be setting yourself up to fail.
Despite their perceived value, these free solutions are problematic because:
- They’re often slowed down by unnecessary coding
- They can be difficult to optimize for SEO
It’s not worth it to even try a free site builder, particularly when WordPress makes designing a site easy with themes that will look better and perform better.
You can write the best blog ever written, but nobody is going to click on it if it has a boring image. You need to earn their click before you capture their imagination.
Don’t treat your images as an afterthought. Choose interesting and emotive images that will stand out when your would-be reader sees them in their newsfeeds.
Also, don’t just limit yourself to a single image per blog post. Data shows that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
Too Many People Involved
Do you have too many chefs in your content kitchen?
Too many people involved in the creative and approval process can be problematic for a number of reasons.
The first issue is that trying to include everyone’s feedback can strip the creative of a distinctive voice. It becomes a mash-up of a little bit of everyone’s voice.
Also, having too many people involved in the approval process can really slow things down. Fresh content can grow stale as it sits in someone’s inbox, while the rest of the team waits for their approval or feedback.
Try to limit the number of people involved so you can keep the creative’s voice clear and consistent, while ensuring a rapid content approval process.
You don’t run keyword research once and then proceed to go after those keywords until the end of time. Your keyword strategy should be dynamic, not static.
If you want to earn the respect of the search engines and ensure your audience can find you, it’s important to:
- Rerun your keyword research every 12 months to look for new opportunities
- Measure your results and traction, so you can identify what is working and what is not
As you can see, the quality of your writing is only one factor that dictates how successful your blog is. If you’re site’s design, approval process, images or keywords aren’t where they need to be, you could have the best blog that nobody reads.