How Much Does It Cost to Create a WordPress Website?
At the bare minimum, the average WordPress website start-up cost is practically nothing. Typical WordPress packages run from $3-12 per month. That $12 figure is the premium package, by the way, with full features, unlimited everything, all you’d need for a medium-sized business.
A WordPress website is able to do this because it typically runs in a shared server, and because WordPress and the full stack of software needed to support it is 100% Free and Open Source Software (FOSS), meaning there’s no licensing fee. WordPress hosting is the cheapest practical way to get your business online.
With that out of the way, let’s look at some of the other costs associated with maintaining a WordPress website. From here, it’s all nothing but manpower. If you do all the work yourself, these costs are all zero. However, most business owners will not want to devote their full time to online marketing. Your next best bet as a sole proprietor or small company will be freelance services, which means going through UpWork or similar services.
Design and Set-Up
Setting up a WordPress site can be as easy as a one-click install, and web hosts even provide some support around that. Most of the set-up will be simple, assuming a standard blog presence.
Graphics, logos, and other branding will be your first cost concern. Professional logo and branding packages typically start at $300 and work up to $1300, but honestly, the sky’s the limit. You can work with a place-holder logo you drew yourself in Microsoft Paint for $0, too. But graphics design is one area you don’t want to get cheap. Every dollar you spend in graphics branding will be reflected in how customers see your business.
There is little option here: Blogs do not write themselves. That text that will fill your blog will be crucial to your company’s image, in the eyes of both Google and your customers. Shoddy quality here will produce copy riddled with typos and awkward grammar, scaring away customers. Not paying proper attention to well-done SEO (Search Engine Optimization) will fail to attract the all-important attention of Google.
Maintaining a blog always turns out to be more work than you thought it would be. Your best bet for the long term is to hire a blogger. Decent blog posts run from $25 to $75 each, but there are many fudge factors here. You can get a blogger to work for lower rates by offering:
- Their full name credited to their work.
- An author’s profile page with a link back to their site.
- Editorial freedom. Your blogger will know best how to connect between your business and your customers.
- Steady work. Work gets cheaper with bloggers the more stability you offer.
- Shorter posts. 1000 words per post should be your ceiling, which is about the best for SEO purposes as well.
More involved posts and more niche topics drive the price up. It is not unheard-of for bloggers to ask $100+ per 1K words, $0.10 per word being about the standard necessary rate to charge and still be able to afford to live in the US. There’s a great distance between having a funny guy to put some charming personality into your plumbing business and hiring a Silicon-Valley-bred tech journalist who has an in-depth understanding of Artificial Intelligence software.
Some industry niches almost pay for themselves. If you’re in a “geek” topic space like video games, comic books, movies, and other entertainment, you might find a nephew who will jump at the chance to post on the cheap.
Bottom line, running any kind of WordPress website pays for itself in online marketing many times over.
Photos courtesy of gettyimages.com