How to Make Your Website Stand Out
Have you ever gone on a website and noticed how much it looked better than others out there? Perhaps you thought to yourself, wow, I wish mine looked like this. What are those things that make your website stand out? Our experts are here today to explain exactly that and give you tips so that your website can look just as good as the ones you are impressed by. Keep reading to learn more.
Having great quality images really makes a picture stand out. If you want pictures right at the beginning of your website of your building, make sure you either get a professional to take them or have a great camera when taking them. The last thing you want is for the pictures to look blurry on your website. If you are getting pictures off the web, make sure it is either a free site for pictures or you purchase great ones that are specific to your brand and message. You also don’t want the pictures to confuse people.
High Ranking SEO
A website that is ranked high on google really does stand out. They are doing it right. SEO stands for search engine optimization and that is where your website ranks on Google. Make sure that you have a good SEO agency strategy in place so that your website is ranking as high as possible. This will result in more people and more potential customers visiting your website which will also result in more people becoming customers. In order to have a great SEO strategy, one of them is to have images and no grammar mistakes on your website. Making your website stand out and having great SEO go hand in hand.
Not Too Cluttered
When things are cluttered it makes the business look crowded and unappealing. Try and have at least one of your branded colors a light color and although it’s good to have writing on each page, make sure it’s not just paragraph after paragraph. Mix it up with images and bolded or italic text to keep the eyes engaged.
Easy to Navigate
There’s nothing worse than not being able to figure out a website or not even being able to find the phone number on a website. Make sure that you always have a contact us page as well as your phone number labeled clearly at the top of your website.
Has Fresh Content
A website that has its last blog posted 5 years ago or non-relevant content does not look very fresh. You may also wonder if the business still exists. That is why it’s a good idea to look the content fresh. Try blogging regularly and updating any parts that need to be updated like about your staff as soon as you have someone new on your team.
The final tip we want to share is to ensure your website flows well and is easy to read. Does it have a flow to it? It is easy to flow, and nothing looks choppy? This will allow readers to want to stay on your website longer.
As you can see, there are a lot of ways to make your website stand out. Try a couple of these and see what works for your website. Some may work instantly in making it look better and stand out against the crown and some may not. Your website is your brand and the first thing someone sees when they look at your business typically, make sure you have your best food forward. For more tips on making your website stand out, contact us today.