How to Optimise Your Car Dealer Website
Your website is essentially your digital dealership and just like your physical dealership, it needs be tidy, efficient and show your company in a positive light, otherwise consumers will simply leave. There are a number of things that you can do to optimise your website for both customers and search engines to maximise conversion.
Reduce Page Load Speed
Nowadays, we expect web pages to load instantly. If customers are kept waiting for several seconds before they are able to see the content on a particular page on your website, there is a high chance that they will leave and look elsewhere for their next car. Website load times are also a factor that search engines may penalise you for in their ranking process. To keep load times quick, make sure that any images and code are compressed.
Make Your Site Responsive
From smartphones, to tablets and desktops, consumers use a variety of devices when they are research products and services and because of this, you should make sure that your website is compatible no matter what the screen size.
Car dealer website specialist, Click Dealer, recommends adopting a mobile-first approach to web design. This means creating your website for the smallest devices initially and then adding features later to enhance it for bigger screens. The benefit of creating your site for mobile first is that you are forced to focus on its most crucial aspects, so when you expand the design, these parts should stand out.
Choose Your Styling Carefully
Websites aren’t all about functionality; a great website will look good too. Try to keep your colour scheme basic and professional, rather than injecting lots of different colours and making the site an eye sore. It is a good idea to choose two or three thematic colours which represent your brand.
Similarly, stick to one font that is easy to read. Your website should be straightforward to navigate, it certainly shouldn’t be a chore for people to use. A simple, clean site is far more likely to make users stay and progress to the next stage of their car purchase journey with your dealership.