5 Ways to Turn Abandoned Carts Into Sales
There is nothing more frustrating than checking the number of visits to your website and noticing that potential customers have items in their cart which they have left abandoned. There are a number of reasons that customers do this, they might be merely pricing items up or maybe having a bit of play but sometimes it can be down to the way that your website works. We’ll take a look at some of the things that you can change on your website to help you turn those abandoned carts into actual sales.
1. Optimize your checkout process
In order to encourage customers to spend money with you, you need to make it as easy as possible. Consider streamlining your checkout process, so that transactions are as quick and easy for the customer as possible. Make sure that you don’t request information that you don’t actually need, customers, want to provide just the information that is needed to process the order. You can find plenty of tips to help you make your check out process as customer-friendly as possible online.
2. Make sure your site is mobile-friendly
Customers want to be able to do things on the go. If your site doesn’t work on a mobile device it could mean that you lose sales. Often, customers will purchase something at the moment that they think about it, even if that means they are out and about as they do it. If they can’t easily do that on your website, they aren’t going to come back at a time when it is more convenient for them to purchase from you using a PC or laptop, they will simply go elsewhere. If you need help with configuring your website, check out our post looking at tips to improve your website design.
3. Segment your abandoned cart visitors
Start to gather the details of your customers that have abandoned carts on your website. Try and find a way to gather email addresses before you get to the actual checkout process so that you can have some way of contacting these customers after they have abandoned the checkout process. A blog is a great way to gather e-mail addresses. If you can write interesting posts that people want to read they will be more than happy to provide their details to have later posts delivered to their inbox. Learning how to start a blog, could be the key to gathering information from your potential customers.
4. Send an abandoned cart email series
Once you have those email addresses you can target those customers with a series of marketing emails designed specifically for them. You could highlight the benefits of shopping at your site and of the products that you sell in order to try and encourage them to come back to you. You can find examples of the types of emails that big businesses send online if you need some inspiration.
5. Test and retarget
In order to understand if your email series is successful, you will need to test it. By evaluating which parts of your email campaign are the ones that encourage customers back your website you can build a targeting campaign that works and drives those sales. Check the open rates of your emails as well as click-through rates to assess which ones work the best.