Impact of Logo Design on Brand Image
Any marketer worth their salt will agree that company branding is extremely important in today’s competitive industry. They will also second the fact that a good logo design can go a long way in that regard.
With new startups emerging on the surface of commercial landscape at an exponential rate, those without modern, colourful, and unique logo designs stand a good chance at losing their identities in the ever-expanding industry.
The following are some of the ways how your company logo design can impact your brand image:
1. It Tells Your Story
A picture is worth a thousand words- it tells a story. In the same way, a company logo tells a story too- your story. It tells the people what your business is all about, its mission, beliefs, contributions to the community and everything else. It is one of the most important assets of your brand, a symbol which must be chosen wisely as it will represent everything your business is associated with.
2. It Reflects a Class
A company logo is a direct representation of your brand image. Take a look at the logo of Lamborghini. What if instead of its actual logo it was a gaudy and shiny car with the brightest grey color font? Would you be able to associate the logo with the actual brand? Most likely not. It’s because the brand is a manufacturer of luxury cars that are considered to be some of the most desired “four-wheels” across the world. They have a class, and thus, the brand logo should also do them justice.
3. It Shows Commitment
A large number of people are quite particular with their choice of brands. They want to become patrons of a company that’s highly professional, cares for its customers, and is serious about the business. In other words, the customers love companies that are committed to their products and services.
Your company logo design also shows your sincerity and passion. For instance, a budding entrepreneur who isn’t quite serious about their business could possibly settle for any inexpensive logo design they get their hands on first. They might not even care whether it’s apt for their business and sends the message they want to send. Needless to say, they will get similar kind of insincerity from their customers.
On the other hand, a brand that’s logo design is unique, creative, and sends a powerful message, is likely to garner attention and more customers.
How to Choose the Perfect Design?
Now that you know the significance of a good company logo design, you might want to learn how to do it right. Without the knowledge of color and design, it’s quite difficult to choose the right logo for your business. You must have a proper understanding of logo design to make a perfect logo. Well, for starters, you can read about the stories of other logos, like Tailor Brands itself. It’s a great way to get some perspective and learn a thing or two. It’s also a good idea to familiarize with the basics, such as the right fonts and colors for your brand logo, etc.
However, the most important thing to do before you get started is to get a clear idea of what your business is about and what change do you want to bring in the society. The answer to this should be the foundation of your company logo design.