Making the Move Online!
Ecommerce has kept a firm grip on its customers as it continues to grow across the world, and ecommerce is predicted to grow by 18.4 percent in 2015 in Europe alone. As a $220 billion dollar industry and with growth of almost 20 percent per year, it will just keep getting bigger. Being able to shop online from their own homes has now become almost a demand from consumers to businesses, and most businesses are willing to deliver. Just like opening a brick and mortar store, there is more to opening an ecommerce business than just opening up a shop. Here are the top three things you need to know about taking your business online:
SEO is Key(words)
About 44 percent of customers begin shopping by searching for a product through a search engine, and 61 percent of customers research new products online before deciding to purchase. This means that your game plan for search engine optimization needs to be strong and constantly reassessed. Keeping your business and product at the top of the search engines is key for your customers to be able to find you when they’re looking for you. Thanks to Google, SEO is moving further away from an abundance of keywords and beginning to incorporate the use of relevant content in searches. With this philosophy, you will need a trusted website as well a general Internet presence in order to get your business in front of the customer.
Taking Care of Your Website
Taking care of your website is a two-fold operation. You should take care of your website the way you would take care of your store. First, you want a custom website that is built to satisfy both your business’s and customers’ needs. Your website needs to be appealing, easy to navigate and structurally sound, just like your store. Secondly, your website needs regular maintenance. You wouldn’t let your roof leak in your store, and you shouldn’t let any bugs into your website. Website maintenance is equally as important as the design because your customer wants to be able to rely on it. Customers want a website that will always be up and running.
Optimizing Social Media
Integrating social media, SEO and your website can drive customers to your store in a way you never realized possible. Harnessing the power of social media can increase your SEO and help bring your brand to thousands of new customers. Social media is a great way to reach out to current and future customers in their home environment and allow them to experience what is unique and special about your brand. Social media allows customers to learn about new products without feeling like they are being sold, and they respond with great enthusiasm.
Good ecommerce design will help your business grow. It is a multifaceted undertaking, and it should be taken care of in the same way you would treat customers in a storefront. Many companies choose to seek out professional agencies who specialize in ecommerce designs so that they can make their Internet debut right the first time. After all, you only have on first impression.