Real Estate Website Tips: Growing Your Local Agency
The real estate industry is highly competitive. Finding the way to the top of your local market isn’t easy. However, if you’re stuck in the past and you don’t use the power of the online world, you’re just making it even harder to achieve your goals.
Many buyers want to go online and do their own research first. They want to look at properties online and they want to get to know your agency before they contact you. A website is vital to your success, but it goes deeper than just throwing up a few pages of information about your company. Here are a few tips to help you gain more clients with your website.
Get a Website
Before you do anything else, you need a website. If you don’t have a website, make sure you start with choosing the right website hosting. This will act as the foundation for your website. The right website hosting can make a huge difference.
For most real estate agents, shared website hosting won’t be enough. You will be using quite a few images and even videos, which take up a large amount of space. A successful real estate website should have VPS hosting or its own dedicated server.
After finding the right hosting, you should hire a professional web designer to create the perfect website for your specific needs. Don’s just choose the least expensive designer. Make sure you choose a designer with the ability to create the online image you desire.
If you’re looking to register your domain and hosting, we recommend you to check out Hostoople.
Optimize your Website
The first thing a real estate agent should do, once they have a website, is get it optimized. Top SEO firms will be able to optimize the content, design and other aspects of your website to ensure you’re set up for the highest possible ranking on Google, Yahoo, Bing and other search engines.
Add the Social Element
If you’re not using Facebook, Google+, Pinterest, Twitter and other social channels, you need to add these into your online presence. Social media is one of the fastest growing and most effective ways to gain new local clients. You can build a community of buyers and potential buyers with social media, which will make it much easier to find buyers and sellers in your area.
Create a Blog and Use it!
Many real estate agents have a website, but they’re missing the blog element. A blog allows you to connect with your audience on a regular basis and gives you something, other than just new listings, to share socially.
Blog posts can be done about local events, attractions, restaurants, neighborhoods and anything else a potential buyer would want to know. With the right blog posts and social interaction, you can gain higher ranking for your real estate website and stay in contact with potential buyers and sellers.
Hire an All-in-One SEO Service
Handling all of the necessary tasks of your website can seem very daunting. However, the right all-in-one SEO service will take care of most of the tasks for you. They will handle the optimization of your website, the ongoing SEO tasks, your blog and many other aspects of your website.
With the right SEO service, you can grow your real estate website to rank very high on Google for all of your local keyword phrases. This can help drive traffic to your listings, which will bring more potential buyers and sellers your way.
Real estate is very competitive and agents need any advantage they can get. The right website, combined with a blog, social media and great SEO will bring in plenty of new clients. If you’re looking for a great way to build your local real estate agency, consider using the tips above to create an amazing website ready to connect with potential clients.