website optimization tips guidesBusinesses just can’t operate without a website. If you’re an owner of an enterprise, you probably know by now that having an online presence is just as important as having an innovative product or service to offer to the world.

Whether you’re in the business of selling secondhand books or brewing coffee for the local vegan market, you will have to invest in a great website in order to get exposure and, more importantly, sales.

However, business still face the problem of creating websites that support their goals, mostly because maintaining a website is already enough. And we’re not just talking about businesses that maintain websites with an outdated design and a functionality that hasn’t gone past the late 90s. Of course, we’re talking about modern websites that desperately need a good overhaul.

If you’re not sure whether to get professional help or not, maybe this list of reasons can get you started on improving your web presence through your site.

You’re Not Getting Any Qualified Traffic

If you’re maintaining an e-commerce website, your main goal is to attract the right people. These are the visitors you define as your target audience for your product or service. So, when you’re getting visits from, say, IT professionals to your online store for gym owners, then you won’t be getting any sales conversions.

One evidence of this is your monthly bounce rate. The higher the bounce rate versus the number of pageviews, the more likely your site isn’t zeroing in on your preferred audience. One way you can fix this problem is to simply create an SEO strategy and generate a good list of long-tail keywords you can use to improve the SEO value of your content. You also need to create content based on your ideal client profile so you can get a good volume of organic traffic to your site.

Your Site Takes Forever to Load

Many businesses would like to think that site speed isn’t really important. Clients can wait until a web page loads completely, right? It’s what people did during the early 2000s.

The only problem is that we’re not living in the early 2000s. Technology has since made everything faster and made people more impatient if a site doesn’t load fast enough. Writing for Huffington Post, Bullseye Strategy Co-Founder and CEO Jonathan Schwartz says that a website that loads in 2 to 3 seconds is bound to have a lower bounce rate and higher sales conversions.

That being said, it’s important to focus on streamlining whatever performance issues that are affecting your site’s loading speed. For this, you can get the best, most responsive service from WP SitePlan.

Your Site Looks Cluttered

Hey, the more, the better, right? But this isn’t really the case for business websites that want to increase sales and secure a better position online. So, take a good look at your site or have someone test it out. If it’s functional and intuitive, then you won’t have a problem with it. On the other hand, if it takes time for someone to go from one page to the next, or pop-ups are becoming annoying, then you may as well opt for a major redesign.

Related Articles:

What Should You Look for in a Real Estate Broker?
What Should You Look for in a Real Estate Broker?
Affiliate Marketing Processes That You Should Be Outsourcing and Why
Affiliate Marketing Processes That You Should Be Outsourcing and Why
How to Reorganize Your E-Commerce Store
How to Reorganize Your E-Commerce Store
Top Tips for Aspiring Travel Influencers
Top Tips for Aspiring Travel Influencers