4 SEO Tips for Webmasters Using WordPress
WordPress is one of the most popular and convenient content management systems out there. Since WordPress has been around for a while, and is somewhat viewed favourably by Google and various other search engines, it still remains a big hit with website owners. However, it is still not perfect, especially when it comes to SEO, and you have to follow the proper guidelines if you want your site to perform to its full potential. Here are a few simple tips and tricks for WordPress users.
Optimise Your Image Files
If there’s one area of SEO that is routinely neglected, it’s optimising images. A lot of website owners fail to optimise images not realising that images are indexed in the same way as content. And, optimising images is especially important when it comes to WordPress. While Google will use the context of the image in its image search function, using apt image names would be better. If you have a photo of Steffi Graf in Roland Garros, a picture named Steffi-Graf-Roland-Garos.gif will get better results than a file named 568395.gif, for instance.
Keep Your Permalinks as Short as Possible
One of the issues with WordPress is the almost cryptic nature of the permalinks within your site. Harder to read permalinks make the job of indexing that much more difficult for Google’s spider bots. You can either manually change the permalink to something relevant or use extensions that will shorten your links for you. However, when changing links, only focus on the first four words as they will be the only ones Google bots will take into consideration when crawling your site.
Use Themes that are Optimised
A lot of people aren’t aware of this, but some themes are much better when it comes to SEO than others. Most people focus mainly on looks when choosing a theme, but choosing the wrong theme could literally make or break your SEO efforts. Others are an absolute pain to optimise and have cluttered code that might further complicate things. Make sure you choose a theme with a clean code and try to stay away from free themes as much as possible.
Focus on Content First
When it comes to SEO, there is absolutely no escaping the importance of good content. Even with the best theme and best content management system, good content is key. Make sure that your content is tailor-made to your audience, nicely presented and uses keywords wisely without overdoing it. If you’re struggling with content, it’s always better to work with a good international SEO agency that will create content that will not only click with your audience, but with search engines as well.
While WordPress can be tricky to use from an SEO standpoint, it is a great solution for website owners who are less savvy and would like to control their site’s content without having to constantly rely on a third party. If you manage to follow the tips in this article, you should be able to avoid the SEO pitfalls many first time WordPress users fall into.