Social Media Video Tips You Should Know
There is no way to deny the fact that you should use social media in order to reach people these days. We are talking about billions of people that use social networks every single day. Due to this, countless businesses use social media in order to engage in conversations with current and potential customers. The competition is huge in every single industry.
It is now quite challenging to reach the consumer through social media since there is so much advertising and promotional content floating around the internet. However, thanks to the evolution of technology, you do have access to something that was not possible in the past: video content. Using videos in social media is highly effective for any promotion, ranging from something really targeted like Noll Law nursing home abuse attorneys to huge brands like Nike. If you want to make the most out of it, here are some video tips you need to know.
Plan The Video Marketing Strategy
Most businesses randomly share videos or film them without a real strategy in place. This is a huge mistake that is bound to lead to sub-par results. Planning is crucial if you want to create a good story, one that is going to connect with the audience.
When you plan the entire video marketing strategy it is easier to create content that is highly effective. Basically, the entire campaign is going to be a lot more successful, which is exactly what you want at the end of the day.
Always Try To Tell A Really Compelling Story
Storytelling works really well on social media because of the fact that it invokes really strong emotions. If you want to have a very successful social media video marketing campaign in place, you need to connect with the audience. Stories make this easier. They can awaken those really deep emotions you want to target.
Think about the ads that you always remember, those that you offer as examples. There is a pretty good possibility that most of them told a story that was compelling and that you connected with. This is what you want to do with the video you use in your social media strategies.
Pay Close Attention To The First Seconds In The Video
Unfortunately, statistics show that people lose their focus in around 8 seconds. In some cases attention span is even shorter than that. This is why you need to be extremely careful with the video’s first seconds. People tend to click and if they do not immediately connect, they look for something else to look at. Those first seconds are going to dictate whether or not the viewer watches the entire video or not.
Due to the same attention span problem, an extra thing you should think about is the length of the video. You need to keep your videos short and try to effectively and quickly say what you want to say. If you manage to do this, your videos will be much better at promoting something.