The Benefits of Handling Your Own Personal Logo Design
If you’re engaging in personal logo design, shouldn’t you actually make it personal?
It’s never been easier to make your own logo, and there’s almost no reason not to. On top of being easy, it’s also affordable.
Here are a few good reasons to design your own logo.
Personal Logo Design: An Affordable Alternative To A Designer
Graphic designers are expensive.
The hourly rate of a graphic designer averages at between $65 and $75.
Let’s say your logo takes two hours to design (a conservative estimate: designers are known for being perfectionists.) This means that you can expect to pay over $100 for logo design.
For a big business or multinational corporation, this is nothing. But if you’re self-employed, the cost of hiring a logo designer can be painful — or simply impossible.
The good news?
You can save a lot of money simply by using a DIY logo maker.
Don’t overpay for something you can easily do yourself. Take control of your own destiny.
Get Exactly What You Want
It’s important to have control over your brand’s public image.
This doesn’t mean you can control everything. Most business professionals admit that their customers have a lot of say in how they’re seen.
But a freelance logo designer hired for one specific task should not have that type of power over your brand.
Whether you want something angular and modern or are looking for a vintage, hand-sketched look, controlling your image is essential.
You know exactly what you want and exactly what you need.
Don’t let somebody with no vested interest in your brand take that from you.
It’s Never Been Easier
Controlling your own destiny online is easier today than it’s ever been.
Whether it’s logo design or SEO, the average person can do more now than ever before if they invest a little time in teaching themselves.
The same is true of logo design.
Decades ago, Adobe sparked a graphic design revolution with the launch of Photoshop.
While a lot of graphic design professionals still prefer the software, today’s customer has more affordable options. Free logo makers are everywhere. Plus, they can create logos that actually look like they were created by a professional.
This means that it’s easier to make a logo today than at any point in history.
With things being so simple, there’s really no excuse for any professional not to take control over their brand through the magic of personal logo design.
However, if you do decide to go the DIY route, don’t settle on the first design you create. Ask for feedback on several designs to ensure you’re making the right call.
More Design Tips
Along with the design of a logo, there are a lot of aesthetic principles a self-employed professional needs to consider.
Some of the most important principles are in web design.
Certainly, people without a very specific set of skills will likely need to hire somebody else for this task. However, having a knowledge of what works is a great way to tell web designers exactly what you want out of your site.
To learn more about the principles guiding web design today, do your homework.