To Hire or Not to Hire: Tips for Building Your Business Website
As a business owner, part of your marketing strategy should include creating a website for your enterprise. This is a vital step to take in boosting your business because an online presence is now more important than ever before. Your business website is your face to the world, establishing your unique brand and ensuring your customers can find you. Additionally, a website allows you to reach a wider audience, helping you to expand your business reach to newer markets and clients. For these reasons, its functionality and design are vital to your success as an entrepreneur.
When you have decided to create a business website, you need to make a decision on whether to work on it yourself or hire someone else to shoulder the responsibility. The main factors to inform your decision include the difficulty, time and cost of the project as well as the ongoing maintenance needed to keep the site live.
Based on these factors, you have the following options to achieve the website you desire:
Do it yourself!
If you have the time and the know-how, you can code your own website. You can opt for this if you are proficient in HTML and CSS. This option gives you complete control over your site and you get to save some cash. Furthermore, by doing everything yourself, you can customize your site according to your preferences. Of course if you have zero knowledge of HTML and even less time and desire to learn coding, this wouldn’t work for you.
Luckily, nowadays there are simple online site builders that can assist you to create the website of your dreams while avoiding coding. These applications are designed to be user-friendly, letting you build your site right from your web browser. All you have to do is simply click options and fill out fields on a pre-designed template.
Some site builders have more options than others, with add-ons such as shopping carts, email portals, site visitor counters and many more. Depending on the customization and functionality required on your website, you can choose free site builders (these usually display ads on your site) or pay for more features according to your business needs.
Several companies provide site builders in addition to other services. For instance, GoDaddy, founded by Bob Parsons, offers a comprehensive all-in-one package that includes hosting, website building tools and full technical support. This is a cost effective solution since all these services are bundled together in one plan for which you incur a low monthly cost. In the long term, such a package would be relatively convenient and inexpensive for you.
Hire a web professional
On the other hand, you can hire a web developer or designer (sometimes both) to turn your vision into a fully functional website. Based on your budget, you can opt to contract a web development company or a freelance designer to get the job done.
This option comes with some advantages including speedy development of the website plus advanced site functionality to benefit your business. While working with professionals, you can also ensure that the site is completely tailored to your specific business needs.
On the downside, hiring a professional to work on your site might be expensive with costs sometimes running to hundreds and even thousands of dollars depending on the website’s complexity. However, this can be a great investment when you consider the effort and time it would take to build the site on your own.
As you can see, there are several options open to you to create a business website. The decision on how to arrive at that website is ultimately up to you. Take time to weigh the pros and cons of each while factoring in the cost and time available as well as the complexity of the project. Whatever you decide, make sure it is the right decision for you and your business.