top 5 reasons your blog needs an appBlogging has become a pervasive part of our everyday lives. Most of us read at least a few blogs on a regular basis, we use blogs for our business as a way to establish ourselves as an authority, and in many cases, we may blog for personal reasons or set up a blog that is in and of itself our business.

If you have a blog, you also need an app. A lot of bloggers haven’t yet caught onto the trend of just how important having an app for your blog is, so below are the top five reasons that your blog needs an app. When we say an app, we don’t just mean a responsive site page. We mean that you need to develop an app for your blog.

1. Upload Posts From Anywhere

Regardless of why you’re blogging, you probably know that if you want to drive traffic, you need to be posting regularly. If your blog has an app, that makes it easier. Uploading posts online can be pretty time-consuming, and you can’t do it from anywhere. On the other hand, if you have an app you can upload new posts and content quickly, and it’s also easy to do things like adding images and videos.

2. More Traffic

When you’re a blogger, driving traffic is what it’s all about. That’s the objective of all your posts, because if you monetize your blog that coveted traffic is how you make money. When your blog has an app, it’s just one more channel for driving traffic.

If you’re not specifically targeting mobile audiences, you’re missing out on a lot of opportunities because most people are going to access your content on their mobile devices.

Ultimately to be successful as a blogger you need to find them where they’re at, which is when they’re searching for apps. It really gives you a completely new route to reach people that you wouldn’t be able to access otherwise.

3. Increased Engagement

Along with driving more traffic, having a professional app for your blog can also help engage the people who do read your blog more. When people are coming to your app, they’re not just stumbling across your content by accident. Instead, they’re engaged on a different level because they’re coming to the app specifically for the reason of interacting with your content.

If you monetize your blog, having an app and that level of an engaged audience can be really helpful to target people and boost your earnings.

4. Google Rankings

Google app indexing is putting apps front and center on searches, so if your app has deep links and relevant content, it’s going to push you higher when people perform searches. That’s always a plus whether you’re a blogger or a business owner.

5. Push Messaging

With an app, you have the chance to send messages to people who have downloaded your app, even if they’re not yet engaging with it. A push message is sort of like a text message that’s going to go out to everyone who’s installed your app, and it’s a great way to reach people differently.

There you have it—five of the key reasons your blog should have an app, so get started on creating one that your audience will love and that will allow new readers to find you.

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