top 7 website’s front end performance checklist for 2021

Image credit: Imagesource.io

2020 is finally over and with it, we see the exit of last year’s metrics and demographics. If ever there was a year when the tides had turned on us, it was at the start of this quarter. Nobody knows what is happening and all the businesses we know are either getting online or being left in last year.

The 7 Best Front End Website Performance Checklist points

With so much going on, it is high time you checked your web metrics. Let us see how you can keep your front-end performance up to speed in 2021 with our checklist.

1 – How long does your page take to load?

The time for your page to reach the first meaningful paint (i.e., the time it takes your page to fully load) is the first metric you should look at. Although TheAdFirm.net creates responsive and dynamic web pages, and not everyone has the luxury of hiring outside forces. It is estimated that a client will look elsewhere if your page has not loaded in 3 seconds… and that’s a tight margin.

2 – Are your images essential?

If you want to cut down the time it takes your website to load, check your images. Things like excessive pixels and videos really eat up your user’s data. If you imagine how many are viewing your site through a mobile phone with limited internet – you can see if it gets difficult.

3 – How long does it take until your users can interact?

The next metric to keep up to date is how long from loading it takes until your page becomes useable. If you don’t have a good, simple, fast User Interface, you are going to lose them in those first few seconds. If you have a lot of footfall diverting from your page after those first few seconds, this is where you need to pay attention.

4 – The 2021 script streamline

Going through your page and removing the old script instead of stacking new bug fixes on top, is the ultimate way to streamline that loading time. Give it a go. If you don’t have the know-how, hire someone who does. It will be worth your while.

5 – Stick to 1 Font

Would you believe us if we told you that using two different fonts on the same page slows it down? It’s true. Search engines need to retrieve more data and therefore take longer. Put everything in the same script and you will save your client’s time.

6 – Continuous Improvement

As with all other aspects of your business, monitoring consistently is the key to getting your page speed up. The user experience is vastly improved through monitoring and tweaking. Yes, you need it to be uniquely tailored to your business, but you also need to keep that data as accurate as possible.

7 – Have a user test it

Every time you make an official, permanent change to your webpages, you should send it out for user testing. There are specific sites that do this, but the best way is to have a friend do it for free. If they find problems with your website, running speed, or loading times, go back to the start of this 2021 website checklist and start again.

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