web design tips guides small business ownerTechnology is a part of nearly everything we do in business today. Every business, large or small, is expected to have a subsequent website. Your digital presence is more important that your brick and mortar presence in the world today as a small business.

The tools and opportunities created by the integration of the internet into mainstream society have made the business world a much more level playing field for small business owners. Get your digital presence right the first time, and check out these helpful web design tips for new small business owners.

Navigational Options

Your business website should be easy to move about. There may be pages upon pages of information contained in within the realm of your website, and visitors need an efficient way to sort the information.

Most website designs simply incorporate a stationary navigation bar along the top or side of their layout, like you’ll see in this sample business website, highlighting a local personal injury law firm. You may want to add a touch of creativity, but make sure your design remains easy to follow.

Integrate Social Media

Social media is an invaluable outlet for your business website to boost its digital visibility. If you can weave your website’s existence into the wide world of social media, then you’re sure to draw in more views.

Add social media share buttons in strategic locations all around your business website. The homepage, the contact page, and your business blog posts are all great places to drop a “share” options.

Encourage Communication

Your business website’s design should encourage web users to communicate. You can learn a slew of valuable information from the words of web users, and it is vital to the longevity of your organization that you listen.

In addition to your website’s “Contact Us” page, you need to add other appeals for communication throughout your design. Adding a phone number or a simplified comment box is a simple way to engage viewers.

Optimize for Mobile Access

People use their mobile devices to access the internet more often than they use their computers. It’s vital that your business website is setup to display properly on a much smaller screen.

You may think it will take a rebuild to optimize your website for mobile users, but it can be done in less than an hour. Check out how to properly incorporate the use of media queries in your design, and your website will be optimized in no time.

Learn the Concepts of SEO

If you’re not familiar with the concepts of search engine optimization, then you need to spend time learning. Once you grasp SEO to the fullest, your business website will flourish.

SEO will teach you how exactly the internet’s search engines decide what pages to list first when responding to a search query. Grasping the inner workings of the SERPs (search engine results pages) will exponentially improve your ability to create a winning design.

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