Website Mistakes Law Firms Need to Avoid
There are over 1.3 million attorneys in the US alone so it is now more important than ever for a law firm to have a really strong online presence. It needs to be said that most searches start online so it is vital to outperform the competition. The website needs to be outstanding but most law firm sites are not well-built. This is due to many mistakes that are done. Your goal is to have a quality site that features all needed design elements, like Mark Ress Law Firm, with a focus on simplicity and efficiency. Always avoid the following huge design mistakes that are way too often seen in law firm sites.
Too Much Clutter
The very best law firm sites clearly communicate the value proposition. From the moment a visitor appears, he/she needs to understand what services are offered by the law firm. The clients never want to go through various pages just to understand whether or not the services offered are what is needed.
Never create websites that are disorganized. Simplicity works great and you have to remember that people that visit the site want to know what is offered and what is not.
Lack Of Responsive Framework
The responsive website is nowadays incredibly important for a law firm’s success, no matter the specialty or the size. This is mainly because people that look for attorneys nowadays start their searches with the use of mobile devices. If the site does not look perfect on such devices, the visitor will simply leave. Simply put, if the site is not responsive, many clients are automatically lost. Never operate a different site that is mobile-friendly and one that is aimed for desktop users.
Slow Loading Speed
One of the huge mistakes law firms make is running a website that loads slowly. If the website is not built for search engines and users, conversions and visibility are automatically reduced. So many law firms out there use the services of website builders with really bulky themes. Organic search rankings are automatically hurt. It is really important to choose the services of a design firm that fully understands how to build sites that load as fast as possible, with the help of all the technology that is available.
Using Free Website Builders OR Cheap Designers
Free website builders stand out as really cost-effective but they do end up costing a lot more than what many expect. These builders do not include numerous extras that are needed, like editing abilities, SEO services or blog assistance. With the free website builder the result is pretty bad and you can easily end up faced with a site that costs a lot on the long run as a professional is needed to fix problems. Similarly, with cheap designers you never know what you get. Quality designers deserve to be paid more for the work that is done.
Lack Of Call To Action
The law firm site can include incredible design and perfect content and still miss out on landing customers when the call to action that is added is not compelling. Obviously, not having one in the first place is a very bad idea, period. The call to action has to clearly be stated on the site and feature some elements:
- A location that is highly visible – this includes clickable phone contact when viewed online.
- A verb that can motivate users to perform an action.
- A button that instantly looks clickable.