what-are-the-real-benefits-of-tiered-link-building-and-how-is-it-doneTiered link building is an advanced form of link building. To backtrack slightly, link building is the art and science of intentionally building links from other web sites to a “money” site which is the one that earns money for the owner via advertising, affiliate sales, or own products or services. Tiered links goes one or more steps further than that by build out a virtual web of links that usually point inwards towards the money site.

There are several reasons for using a tiered approach to inbound link building rather than having all links pointing directly to the “money” site:

The first reason is to create more incoming links to external sites which helps to give those sites and web pages more authority, which in turn helps them to rank. With the increased authority, those pages that later link directly to the “money” site will carry more weight. It is no longer a basic web site with no visitors and only a handful of pages linking to the “money” site. Instead, the linking site is a large Web 2.0 or a busy message board which lends some “link juice” to the money site.

The second reason is that link building needs to look natural and organic rather than artificial and forced. This helps to avoid Google slapping the “money” site with a penalty where it is reduced in ranking and de-listed completely.

The third reason is that quality content with real guest blogs can provide a helpful information source for readers. Those readers may become interested in the blog post’s author, want to find out more about their products and services, and will often click through to their site. Therefore, real guest blogs can provide a valuable source of targeted traffic outside of organic search traffic from Google, Bing, Yahoo, and the many other search engines.

The fourth reason is that other sites can possess a higher Google PageRank and a better MozTrust rating which can filter down to the sites being linked out to. Sites receiving powerful links rank sooner, receive more traffic, and perform better. Usually, the older and more respected the web site is, the higher trust rating it received. This takes time, so new sites lack a good rating at the beginning. Trust is realised over time, through association with quality sites, via inbound links.

There is not only one method to rank. There are actually numerous methods. Tiered link building is one of the better methods because it can offer benefits to the searcher with valuable content, create a more realistic back-linking profile which avoids the ire of Google, and it stops site owners becoming overly reliant on one or 2 sources of incoming visitor traffic. Check out Los Angeles SEO, they are offering some of the best link building services to improve your website ranking.

Many web site owners can make the mistake of relying on organic search traffic or Pinterest social traffic and forget that Google ranking positions can change and Pinterest can alter their rules making some pin boards less easily found. By diversifying sources of traffic via a tiered linking profile, it can serve the purpose to drive traffic in different ways while protecting the bottom line at the same time.

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