Why Responsive Web Design is Crucial to Your SEO!
Most people will have heard the term “responsive web design”, but what does it actually mean, and why is it so important?
Put simply, it is a type of web design that improves the customer experience. Due to the increasing number of consumers who are choosing to do their online shopping or travel booking on-the-go, a change was needed to enhance the experience. The next generation of customers are always-online, impatient and value simplicity and ease of use above anything else.
For this to happen, a responsive website design that transcends different devices is essential to your SEO. If you’re still not convinced, read on to find out why your SEO could be impacted if you don’t follow suit.
It Improves Your Credibility
If you have a website design that allows a customer to pick up where they left off in the buyer journey between devices, you’ll be seen as understanding the way in which the modern customer expects to shop. You’ll be seen as the always-online, up-to-date company that they want to keep coming back to.
Once they’ve found someone that gives them what they need in a hassle-free way, these types of customer are incredibly loyal, and will recommend you to others via social media and forums, naturally boosting your SEO and backlinks. All of this just from a responsive design.
It Gives Your Content A Spring Clean
By re-adjusting your content to fit a responsive design, it will make you re-think your content and consider how you can project your business in a more concise manner. It makes you focus on the very purpose of your site, and think carefully about the exact message you want to put out to the customer.
This alone boosts your SEO, because it makes you cut out anything that doesn’t add anything to your site. Customers like things short, concise and impactful, and a responsive design will help to deliver that.
If this is something that proves difficult, then getting in touch with a company like Marketing Signals who specialise in organic search engine optimisation could prove incredibly beneficial. They too focus on your key message and why your site exists rather than honing in on metrics and numbers.
You’ll Be Optimized For Mobile
“Mobilegeddon”, the Google algorithm that was released last year, made this kind of design essential. It stated that for all mobile searches, mobile and responsive sites would be automatically ranked higher than any other, regardless of how well-know they were.
Of course, this design means you’ll have to re-consider other elements such as page load times, image load times, scroll depth and so on. However, by doing so whilst staying up to date with current trends, it will gain you stronger credibility, a professional image within the industry, and so boost your natural SEO.
I hope these three reasons have given you something to think about – have you seen a difference in your analytics from having a responsive design?