Why Web Content Layout Is So Important for Businesses
If you are starting a new business and have finally got round to designing and creating a website, make sure to research what makes a website liked by the public and your prospective customers. For example, did you know that 55% of people spend fewer than 15 seconds on a website? This means the information you need to get across should be vital and easy to understand. If your loading speed is slow, then change designs. Otherwise, your visitors will become impatient and find someone else to satisfy their wants and needs.
Therefore, that 15 seconds is vital, and you need to ensure all the appropriate content is in the right place, everything makes sense and is user-friendly. If you fail to do this, then you are at risk of minimal sales and little profit.
Here are a few principles that you can follow to make sure that you don’t waste the opportunity a website can offer your business:
Call to action button – You need a highly visible call to action button placed near the top of your page for optimal visibility. If it sits at the bottom of your page or is in any other position that requires a customer to scroll to see, then you are risking less business. A strong call to action such as ‘call us now’ with a link to make the call for mobile users will be highly effective. If you make your call to action hard to miss, then you may get a higher response rate.
Logo and tagline – Within your header, you should place your logo at the top of the page so people can immediately recognize your brand, or learn to. Also, a tagline for your company will help people to understand what your business does quickly and therefore does not waste your time or the customer’s time when debating your product or services. Use your tagline to promote your company by using jargon that’ll appeal to your target market.
Promote your key product/sales promotion – You should always have a slider or image that promotes your key product or service. Having visual content instead of plain text is more appealing for the user experience and is much quicker to consume than lines of text. This will lead to a quick understanding and maybe quicker sales.
Navigation – Make sure that your site is easy to navigate and has a clear menu and breadcrumbs. If people can’t find what they are looking for on your site, then they may give up.
Video – Video is a key content format that works well on websites. For things like customer testimonials, you could maybe use a video to help persuade people how good your products or services are. You can create a video and upload to YouTube, then embed onto your website rather than uploading large files onto your website that may cause longer loading times.
Remember, it is also important to make sure that you backup your website and any other important information. You can do this by speaking to a data recovery professional and through free data recovery software.
You only have 15 seconds to sell your business, so make sure your website is impressive and the best amongst the rest.