5 Ways to Use Social Media for Your Business
It’s about time that everyone realizes that social media is here to stay. Although the top dogs of social will vary based on age group and demographics, you can always count on Facebook, Twitter, and Instagram to reign among the top. What people need to also realize is that social media is not just for your personal use—it’s also a great tool for businesses.
Many companies have now adopted social media as part of their marketing strategy while others are still not realizing the benefits. But social media can do so much more for your brand and your company than just provide another digital outlet. Check out the following five ways you can use social media for your business.
1. Customer Service
Today’s consumers want answers right away, and social media gives them what they want. With the right social media monitoring, you can answer your customers’ questions in real time. This can be anything from wondering about a product or service to resolving a poor experience they had with your company. When you personalize with them, you offer superior customer service that they will come to appreciate.
Social media is actually a great way to recruit new employees. Plenty of people are on social media nowadays, and if you push out your hiring campaigns via social media, you can reach more prospective employees than before. When doing this, make sure you push it out through all social channels, not just LinkedIn. And remember, be sure to answer any questions that your fans and followers may have too.
One of the most popular ways to use social media is for promotion. You can promote almost anything via social, such as products, services, and even upcoming events or promotions. Getting this information out in front of prospective customers can be a great way to generate sales. There is one rule of thumb though: don’t be too pushy. If you’re constantly talking about yourself via social, you will lose your customers’ interests.
4. Inside Look
Sometimes your fans and followers just want to know how things work at your company. Use social as a way to give them an inside look at how your company operates. Take pictures in a meeting and share them via social. Highlight one of your best employees on social media. Take a picture of a warehouse. You’ll be amazed at how much interest you can generate with something you do every day.
5. Share Your Knowledge
As a business, you are an expert in your field. Make sure your social media following knows this. Use social media as a way to promote yourself as an expert in your industry. As Parvin Inkumsah of Lynup.com says, “A company’s website, whether that be large or small, should really be considered their resume, their business card and their references; all neatly organized and accessible for readers to understand and gain knowledge prior to purchase”.
Social media is a great tool for your business. Keep in mind that it’s going to take some time to get acclimated to the best way for your company to use it, but don’t be afraid of trial and error. Once you get the hang of it, you’ll wonder how your company ever survived without it.