6 Reasons Why Article Directories Can Hurt Your Search Engine Rankings

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If you are in the business of Marketing, you have most likely heard of article directories. Article directories are websites that contain a mass amount of articles on various subjects to be hosted as a sort of “content farm”. While this may seem like a good idea, in theory, there are many disadvantages to using this type of strategy. You would be better of using a guest post…Continue Reading→

How to Build an ADA Compliant Website and How Your Business Could Suffer If You Ignore It

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The federal ADA or Americans With Disabilities Act requires most businesses to make reasonable accommodations to disabled individuals, including measures like wheelchair accessibility, the usage of Braille, and access for service animals. Along with such physical considerations, part of the ADA requires companies to maintain accessible websites. Though the meaning of the term "accessible website" isn't clear, the following guidelines should help you build an accessible website, make…Continue Reading→

Writing a Case Study in Web Design: Top Online Tools to Use

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Web designers often face problems in attracting new clients into their business. Nobody wants to entrust their business to a company who does not have a high rating. That is why one of the most effective ways to show one’s abilities is to create a case study. A case study resembles a narrative which purpose is to present a person as an expert in web design. It lets…Continue Reading→

Why You Should be Using an SEO Tool to Monitor Your Business

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There can be no doubt the SEO (search engine optimisation) is here to stay.  And it should be as not only is this method needed to be part of your digital marketing strategy, but it’s also a great tool to monitor how your business is performing. There are many SEO companies ready to help you navigate through the massive web of search engines like Google, Yahoo and Bing. …Continue Reading→

Your 7-Step Guide to Building an SEO-Optimised Website from Scratch

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Launching a brand new website is no small task. Forget the promotions we all see about how you can build an effective, optimised website in less than an hour with this platform or that. No reputable website design agency would ever make a promise like that. It just doesn't work that way. The market is way too competitive. To succeed in today's online world, there are specific principles…Continue Reading→

A Structured Way to Close a Sale: 6 Essential Components of a Sales Funnel

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When you’re thinking of sales pipelines and funnels, it helps to know a little about plumbing. For starters, pipelines are horizontal, and funnels are vertical. The pipeline is a series of activities a sales rep makes happen to bring someone along a line from prospect to customer. A typical sales pipeline might include stages like Qualification, Appointment, Proposal, Conversion. And, it would diagram like so: A sales pipeline…Continue Reading→

4 Benefits of Using a Marketing Proposal Template

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Intro In any kind of client-facing work, business owners and managing staff necessarily spend a lot of time acquiring new business — in other words, answering CFP’s (Call for Proposals), sending cold emails, and generally trying to strike up new relationships. It’s one of the most rewarding parts of any successful client-facing business, but it can also be incredibly time-consuming. Writing every single email or phone script by…Continue Reading→

Amazon Web Services: What Exactly Is It and How Can It Help Your Business?

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We are all trying to get by in the world. Some simply try harder than others. Others simply do it better than some. That is an undeniable fact. And while it’s not correct to simply chalk it up to something like the use or misuse of certain tools, one cannot deny that the wisest course of action, especially when you’re trying to meet entrepreneurial success, is to make…Continue Reading→

What do Workers Pay Attention to When Choosing a Job?

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Whether you are a fresh graduate looking for an entry-level job or a veteran employee switching to another workplace, sometimes making the right decision comes with big challenges. Come to think about it. You have been without a job for a couple of months and hoping that somehow, a good offer will come along. Suppose it happens, how then do you make sure it is the best opportunity…Continue Reading→

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