3 Easy Tips To Advertise on LinkedIn
LinkedIn is one of the most popular social media platforms in the world for young professionals, experienced executives, and everyone in between looking to make connections in the professional world. In addition to being used for networking purposes, the site can also be used to market products and spread brand awareness for a particular company.
If your business is new to LinkedIn, the platform might feel confusing or difficult to navigate. Here are some simple tips for advertising your company on LinkedIn that are sure to bring you success.
Personalize Your Linkedin Content
One of the most noteworthy aspects of LinkedIn is that a company’s profile can link directly to the profile of its employees, giving a face to the company, and adding a personalized touch to its content that many potential customers will enjoy.
To maximize the potential of this feature, encourage as many of your employees as possible to create and complete profiles on the site, listing their company and job title.
Plug Email Marketing
While LinkedIn can be a great place to connect directly with potential customers, it is also a useful tool for promoting your company’s website, social media, or email marketing list.
Email marketing is one of the most effective tools in reaching customers to promote a particular product, service, or entire brand.
Generate an automated message for new connections on LinkedIn which thanks them for connecting, then encourages them to sign up for their email list or newsletter where they will receive more information and/or direct updates about the company.
One of the most important parts of using LinkedIn to create brand awareness or promote your company is staying active on the site and therefore staying on customers’ radars.
Be sure to post consistent updates (no less than one per day) informing customers about new products like bunion sandals or updating them on relevant changes within the company.
In addition to short status updates, aim to post at least one high-quality blog each week, which should redirect users to your company’s website or other social media accounts.
To keep potential customers or clients thinking about your brand, it is necessary to ensure that you are doing everything possible to stay on their radar, especially on a site like LinkedIn where it is easy to get lost in their feed.